Kalena Jordan's Blog

2012 Social Media Demographics: An Infographic

I know not everyone is a fan of infographics, but I love them. Sure, they’ve been done to death at conferences and meetings, but nothing beats an eye-catching graphic to quickly highlight important data within complex statistics.

Today I was searching online for the latest social media usage statistics to incorporate into a presentation I am giving and I stumbled upon this brilliant infographic put together by OnlineMBA.com. Click on image for a larger view:

Here are the highlights:

Social Media Usage:

  •         More than 66%of adults online in America are connected to one or more social media platforms.
  •         67% of Americans use social media to stay in touch with their friends.
  •         64% of Americans use social media to stay in touch with family.
  •         50% of Americans use social media to reconnect with old friends.


  •         Facebook has 845 million active users.
  •         The average Facebook user has 130 friends.
  •         The average Facebook visit lasts 23 minutes.
  •         46% of Facebook users are over the age of 45.
  •         57% of Facebook users are female (43% male).
  •         57% of Facebook users report having been to “some college” (24% bachelors or graduate degree).
  •         47% of Facebook users report making between $50,000 – $99,000 annually (33% between $25,000 – $49,999).


  •         Twitter has 127 million active users.
  •         13% of Internet users also use Twitter.
  •         33% of Twitter users are over the age of 45.
  •         54% of Twitter users use Twitter on their mobile devices.
  •         36% of Twitter users tweet at least once a day.
  •         The average visit on Twitter lasts for 14 minutes.
  •         59% of Twitter users are female (41% male).


  •         Google+ has had 90 million unique visitors.
  •         Google+ users are 71% male.
  •         The most common occupation of a Google+ user is an engineer.
  •         44% of Google+ users are “single”.


  •         Pinterest has had 21 million unique visits.
  •         The top two locations for Pinterest users are Mississippi, Alabama, Kentucky and Tennessee.
  •         The top interests of Pinterest users are crafts, hobbies, interior design and fashion.
  •         82% of Pinterest users are female (18% male).
  •         The average Pinterest visit lasts 17 minutes.


  •         LinkedIn has 150 million registered users.
  •         75% of LinkedIn users use it for business purposes.
  •         There are 2 million companies on LinkedIn.
  •         50% of LinkedIn users have a bachelors or graduate degree.

So as suspected, Facebook users are the biggest time wasters. Puts a new perspective on the value of Facebook advertising though, doesn’t it?
Kalena Jordan is a search engine agony aunt, SEO blogger & co-founder of SearchEngineCollege.com. Check out her Google+ Profile

About the author


Kalena Jordan

Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running a daily Search Engine Advice Column, Kalena manages Search Engine College — an online training institution offering instructor-led short courses and downloadable self-study courses in search engine optimization and other search engine marketing subjects.


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