SE Optimization

Is Your SEO Content Strategy Costing You Too Much? — A SPN Exclusive Article

If you want to be successful out on the world wide web, you need great SEO content. After all, it’s not like you get to have a conversation with your customers like you do in a brick and mortar store. On the web, your content is the only chance you have to show that you’re an expert, convince people that you’re trustworthy, and explain the features and benefits of your product to your target audience.

If you’re a smart online entrepreneur, you have an SEO content strategy. After all, one decent article or witty blog post isn’t going to cut it. You need high-quality content – and lots of it – to make your mark online!

But is it possible that, in your zeal to publish all kinds of SEO content, you’re actually spending more money than you should
be?

A lot of people are – and they don’t even realize it!

I’m not necessarily talking about paying a writer too much. In fact, there are plenty of people who think they’ve come up with an inexpensive SEO content strategy, when, in reality, it’s costing them, an arm and a leg.

Read on, and see if any of these scenarios apply to you:

Scenario #1 – You’ve found a cheap SEO content writer, but you’re not really saving any money.

Think those $5 articles you’re buying are like little “diamonds in the rough”? Chances are they’re costing you way more than $5!

After all, what are the odds that your $5 piece of content is going to arrive with perfect grammar and no need for any kind of editing? Very, very slim. After all, when you’re cranking out content at that price, the focus is on getting it done quickly, so that you can try to make a profit. So, the odds of your writer missing a comma or letting a spelling mistake fall through the cracks (like using “to” when they really meant to say “two”) are high.

Unfortunately, far too many marketers out there think that they’re getting a real bargain on $5 SEO content – even if it means “cleaning it up a little later.”

Guess what, though. On the web, time is money. So, for every minute you spend fixing grammar issues and cleaning up your cheap writing, you’re costing yourself money. After all, your time could be better spent networking with new potential customers, looking for more guest blogging opportunities, or coming up with an idea for a new product or service. Instead, you’re taking that precious time and spending it on a cheap SEO content writer.

You’re better off paying 4 or 5 times that and being able to publish your content as-is. That way, you get to use your time for more profitable things.

Scenario #2
– You’ve found a high-priced SEO content writer, but you’re not getting a good return on your investment.

If you’ve always believed that “you get what you pay for,” you might be inclined to go out and get the most expensive writer that you can find. After all, if they’re charging $150 for an article, they must be good, right?

Not always.

There are plenty of content writers out there who charge an arm and a leg, but don’t give you the goods to back it up. Sure, they may not make the little mistakes that the cheapos do, but some of them just aren’t talented enough to give you the “sizzle” that you’re looking – and paying – for.

As a result, your SEO content doesn’t really wow anyone – and you don’t really make a whole lot of sales. At least, you don’t make enough sales to justify the $150 price tag on each article. Remember, good SEO content writers will be able to give you a good return on your investment. If you spend $50 on an article – but wind up making $500 off of it – you’ve just made 10 times what you spent.

So, before you plunk down a big chunk of change to your writer, make sure he’s really worth it!

Scenario #3 – You’ve decided that SEO content is nothing more than a facade for optimization tricks.

You wouldn’t believe how many times SEO-types have told me that they can take so-so content, surround it with optimization tools, tricks, and techniques, and get plenty of Google love out of it. To me (and, no doubt, to their readers!), this is nothing more than trying to make chicken salad out of chicken…. well… you know.

And now, Google sees this practice for what it really is – an attempt to game the system. Google just announced that it is taking even more steps to make sure that the cream really does rise to the top, so to speak. That’s why they’re focusing less on SEO techniques and more on the meat of the content on each page. It won’t be long before all of those “overly optimized pages” (Google’s words, not mine) sink to the bottom of the search results, while the pages that provide a quality “user experience” (again, Google’s words, not mine) will rank higher and higher.

So, if you’ve been focusing on the optimize-garbage-and-fool-the-spiders SEO content strategy, you’re about to get a rude awakening! Once your rankings plummet, that junk content you’re paying for will be a complete waste of your money.


Article By Nicole Beckett. SEO content that people and search engine spiders both love!

About the author

avatar

Nicole Beckett

Nicole Beckett knows that content marketing will always play a huge role on the web.  That's why she spends her time helping business owners come up with the very best strategies.  Find out how she can take your web content to the next level by visiting Nicole and the team of journalists at Premier Content Source.

6 Comments

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  • Search Engine Optimization (SEO) is a technique that you can use effectively to create a listing of your product in business platform for better traffic. The best Business listing should basically include -writing good content, smart keyword placement on your pages, and exact inbound links. Great post and loved reading it.

  • Great points here. As a content specialist, I couldn’t agree more. Scenario #1 even worse: you’re not a grammarian and don’t even see the errors.

    Scenario #3: Word at SES and Link Love is over-optimization penalty is happening already. I agree, it’ll become more forceful over time.

    Thanks again,
    Suzanne

  • For example, this sentence should be capitalized: You’re not a grammarian …