As the old song says, “breaking up is hard to do.” But in some cases, breaking up is absolutely critical for your own survival. And if your SEO content writer isn’t “the one,” you’re risking the survival of your business by sticking around!
So, how do you know if it’s time to break up with your SEO content writer?
1. You’ve Been Taken Out for a Spin
When your boyfriend shows up to take you for a spin in his new car, that’s a good thing. When your SEO content writer takes you for a spin – as in shoving your stuff through an article spinner – that’s a bad thing. So bad, in fact, that it means it’s time to call it quits.
I actually landed one of my biggest SEO clients this way. The firm’s president caught his content writer spinning stuff, instead of manually rewriting it like he was supposed to do. Their break-up was a messy one, since the SEO firm now had to pay me to re-do all of the other guy’s work (and, believe me, the content was a mangled mess!). But for my client, ending the relationship was absolutely essential for the survival of his business. After all, who can establish a solid reputation when they’re publishing junk content everywhere?
2. You Were Cheated On
Cheating is a big no-no in any relationship, including the one you have with your SEO content writer.
How can your writer possibly cheat on you?
By handing over work he did for you as a “sample” to a potential new client. This is a huge deal for a couple of reasons:
– First, you’re the copyright owner of that content, not your writer. So, it’s not his to give out to anyone.
– Second, who knows what this person is going to do with your content now that he’s got it. There’s nothing to prevent him from publishing it under his own name, sending it out to his email subscribers, or using it as a chapter in his next ebook. As soon as it leaves your writer’s inbox, your content is de-valued.
When your SEO content writer cheats on you like this, it’s no different from seeing your girlfriend out on a date with another guy – and you have just as much reason to be angry.
3. Your Second Date Wasn’t as Good as the First
We’ve all been there – you go out on a date with someone, and you think you’ve hit it off. Then, for some reason, the second date is a total dud.
Your SEO content writer can pose the same problem.
Let’s say you place an order, and everything was just awesome. You’re so excited to have found a decent content writer that you can’t wait to place another order. But that second batch just isn’t very good.
What’s the deal?
It’s a common ploy in the SEO content writing world – do whatever it takes to land a client, then slack off and cut corners once you’ve got one. Lots of subpar writers assume that you’re way too busy to go through the entire vetting process again to find another writer. They figure you’ll stick with them because it’s “easier.”
Here’s the bottom line – good SEO content writers will deliver high-quality stuff whether it’s your first order or your 1,000th order. In the content writing world, dealing with “duds” is completely unacceptable.
4. You Just Don’t Mesh Well
Personal relationships fizzle out every day because, sadly, some people just aren’t compatible. It’s no different with your SEO content writer. Even if your writer tries really hard and his heart is in the right place, he may not be able to give you a finished product that meshes with your brand or your company’s style.
Like in any relationship, communication with your SEO content writer is crucial. If you want witty content, tell your writer that upfront. If you want a more formal tone, let your writer know. But if your writer knows exactly what you’re looking for, and still can’t deliver, it’s time to break up.
5. You Don’t Have Time for Him
You see it all the time – people break up because their busy lives make it impossible to devote a lot of time and energy to their relationship. Unlike a romantic relationship, you shouldn’t have to devote a lot of time to your SEO content writer.
Good writers can work without too much direction from you. Remember, you’re paying them to save you time! If you have to hold your content writer’s hand, then go through and clean up his work once he’s finished, you’re devoting way too much time to him – and it’s time to break things off.