April 29, 2012
Wow, it took me days to figure this out and I don’t consider myself a Facebook newbie at all. On business pages the new tabs are not tabs at all, here’s the lowdown. Underneath your cover photo are several text links that are spread out across the width of the page. Everyone gets a maximum of five links but you can change the order of some of the links. By clicking the down button on the very last image above the last link you can open an additional field that will show more apps and tab options.
Although Facebook calls these links tabs or apps, they certainly are not. Remember when Facebook business pages first came out and you had real tabs at the top of your page? That was not so long ago and I liked the real tabs much better than this nearly hidden set up. In fact, if you don’t have your own business page and just had a personal profile, you would never ever even think to open the list up or dig around to uncover these hidden pages.
When you do happen to click one of these five text links under the cover photo, you are taken to a mini website backend that is now a part of every business page. This hidden section is navigated by a drop down menu on the top left just to the left of the page’s name. Man, talk about hidden! All your apps and pages are stored in this drop down. This is the new place where your welcome page, promotion, notes, events, and the new like page now reside. See how long it takes you to find them when you migrate your own business page to the new timeline!
Based on what I see and how long it took me to figure this out, I would consider that these hidden pages will get very little if any real traffic. You can, however, link to many of these hidden pages if you create a Facebook advertising ad. It will be very interesting to see if big brands start to develop these hidden pages and how they will be using them. For now the new business page layout and Facebook page changes have simply caused serious grumbling and complaining in my industry and seem to have even impacted Facebook’s first quarter results.
I will reserve judgment on my end how I like these new changes, until I see if I get more or less interaction from fans. I like the visual appeal of the new timeline, but think that many of the changes will force business owners to move into Twitter and Google+ and abandon Facebook in the long run. Sorry Facebook, but I just don’t think that any business in reality is going to sit down and fill up the timeline from business inception to now and that fans will even care to read about that company history in the long run.
Nancy McCord is the founder and President of McCord Web Services LLC which provides Twitter and Facebook status updates, blog writing services, and Google AdWords account set up and management. Since 2001, Nancy McCord has developed a reputation as an expert on web visibility and how to use social networking for business. You can visit Nancy and her firm at www.McCordWeb.com. Connect with +Nancy McCord at Google+, @mccordweb on Twitter and on Facebook.