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May 2, 2012

Linking Back to Your Site With Keywords

You have heard that doing keyword research is essential to your article marketing success. In learning how to submit articles, it’s crucial to learn how to properly use the keywords that you’ve compiled. This article will teach you what to do with your keywords in relation to your resource box.

There are two types of keywords that are in your list – the first is a shorter type that is 2-3 words long. This type of keyword phrase is one that you would like your website to get a high ranking for. In other words, when your target customers type this phrase into Google, you would like for your website to appear high up in the results list, ideally in the number one position.

The other type of keyword phrase is called a “long-tail keyword.” Those are longer phrases, usually 3-8 or more words long, and they’re ideal for using as part of your title and as the subject for your articles. These longer phrases are ones that you’d like your article to rank for (rather than your website).

When you’re considering using your keywords as part of the resource box, you’ll be looking at the shorter 2-3 word long phrases. These are the phrases that you want search engines to associate with your website.

Alright, so how do you use your key phrases in your resource box?

Many online publishers will allow you to use HTML code in your resource box, so that you can make particular words form a link. When the reader looks at your resource box, he’ll see text, and part of the text will be linked. When the reader clicks that hyperlinked text, he is taken to your website.

Why not just use your keywords in your resource box without hyperlinking them?

You could certainly do that, but you’d be missing out on some serious SEO benefits that linking your keyword phrase offers. You see, when Google looks at a web page and sees a bunch of text, it pays special attention to any text that is hyperlinked. The reason is that Google is trying to determine the subject matter of the web page, so that it can correctly categorize it and appropriately include it in results lists when someone does a search for that subject matter. The assumption by the search engine is that words that are hyperlinked have special significance to the subject of the page.

So, when you are creating your resource box, it is extra beneficial to make it so that your keywords are linked.

Some Extra Tips for You:

Alternate the keywords that you link in your resource box – don’t just link the same ones every time. Hyperlinking words is so powerful that you need to be careful how you use this power. If you link the same phrase every time, it can catch Google’s attention in a negative way – it can look unnatural and manipulative, and really your goal is to look as natural as possible. By all means, have a list of 10 or so keyword phrases that you alternate using in your resource boxes.

Just link one keyword phrase for each resource box. Most online publishers will allow up to 2 links in the resource box, so you really don’t have room to link very many key phrases. A great strategy is to use one link for one of your keyword phrases, and then use the other link for your written out URL.

That way, you’ll get the SEO benefit of having your keyword phrase linked, but you’ll also have the human-based benefit of having your URL (website address) visible to your reader. It’s a great idea for your website address to be visible to your readers, because it helps them remember your site. This comes in handy when your reader starts to think about your site after he’s left the page that your article is on. If he remembers what your website address is, then he can just type it in and be taken to your site.

Linking back to your website with your keywords is an excellent way to help Google associate your keywords with your website. In your article submissions, the resource box is the place to do that keyword linking. By taking just a little time with your resource box, you can make your article extra effective. When Google is able to associate your website with your keywords, it helps your website get a higher ranking when people do searches for that keyword term.

Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot – and it’s all 100% free! Go to for more information.