Social Media

Social Media Integration — A SPN Exclusive Article

Social media is now a very important part of everyday life. Individuals use it as a way to connect with like-minded people. More and more businesses are seeing the potential that social media, and in particular, Twitter has for expanding their businesses, and for helping small businesses gain the recognition they need to grow and prosper.

Making a Plan

A Marketing Action Plan is designed to give businesses, and in particular, small businesses, a sense of direction with regard to their Twitter use. This type of plan is essentially a list of things to tweet about. This may include links to blog posts, company news, relevant industry news, important announcements or special offers. Retailers and other businesses that rely on customers making purchases for conversion need to create a plan that will allow them to reach those people, and to develop a social networking relationship with them so that they want to do business with the company. More and more companies are turning to marketing agencies to develop and run marketing campaigns for various forms of social media, Twitter included. Taking advantage of the expertise of a dedicated marketing firm can aid a company in entering or recapturing their name in the realm of social media.

Building Relationships

Active interaction is the key to Twitter success for any one, but especially for small businesses. Businesses need to learn to balance the business end of their tweeting with more social tweeting. The best way to do this is by building a relationship with followers or people the company follows. Make a point of looking at content that other Twitter users are sharing and share that. Twitter is all about sharing, and the more content from across the Internet that people tweet, the less boring their own content will seem.

Spacing Tweets Far Enough Apart

It isn’t uncommon for small businesses, or for self-employed people, to use automated tweeting services. These services typically charge a monthly fee, and the extent of what is possible with each service varies according to the fees they charge. Using such a service to schedule tweets is definitely advantageous, provided the tweets are scheduled at reasonable intervals. If fellow Twitter users see nothing but tweets from one person or business in their timelines, and tweets prevent them from seeing everything easily, they will be annoyed. They may unfollow those offenders, or report them for spam. Content such as blog posts or other content that isn’t time sensitive should not be tweeted more often than every fifteen minutes. Never tweet news or company announcements excessively.

Regular conversation occurs either because of following a hashtag or because of conversation with someone whose content of interest is taking place in real time, so there is no danger of being seen as a spammer. Share fun silly things about the day’s events. It proves that the business is real and not some bot tweeting information.

Ratio of Followers to Following

Every Twitter user wants to have lots of followers, but aggressive following or using an automated service to find followers may cause more trouble than it’s worth. Look for specific types of followers such as those who have an obvious interest in what your business has to offer. Make a point of looking for people to follow and following those who have common interests, or follow similar businesses. Watch the way that other businesses conduct themselves on Twitter and use that as an example of what to do or what not to do.

Those who get the most out of Twitter are willing to give to others. Those who retweet content and engage with other people are going to amass more followers and more respect. Remember to take advantage of well-known Twitter traditions such as Follow Friday (#ff). In mentioning other people or retweeting content, businesses create a presence that helps to build a pool of followers. A business that sells a product should keep abreast of what people say about them on Twitter. Successful businesses and/or brands benefit from unpaid testimonials from real Twitter users. In return, offer a coupon or discount code for the product that the user likes. Those who learn to take advantage of all that Twitter offers wind up with the best free marketing plan and outreach system anywhere.


Joseph Baker has worked in the business world for over 10 years, specifically in management. He has led development and management teams, and implemented budget reductions both professionally and as an independent contractor. In addition, he has led strategic planning and systems of implementation for six organizations, both public and private, and worked extensively with small businesses. He is also an avid blogger with published topics ranging from social media trends to search media metrics and algorithmic trends. He is always looking for new writing opportunities. You can reach him at his blog www.professionalintern.com or sign up with www.goodmorningbloggers.com.

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Joseph Baker

Joseph Baker has worked in the business world for over 10 years, specifically in management. He has led development and management teams, and implemented budget reductions both professionally and as an independent contractor. In addition, he has led strategic planning and systems of implementation for six organizations, both public and private, and worked extensively with small businesses.

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  • Well, I must say before starting any social media activity to promote business, one should make a proper plan and strategy for doing this. This way we can gain what we want.