May 28, 2012
I like to talk about this topic because I love to have a plan when I want to accomplish a specific goal. Having a structure that I can follow gives me the confidence that I need to get from A to B in a simple and enjoyable way.
Life is simple when you have a plan for whatever you want to accomplish, right? I hope you agree with me on this point.
Since you are reading this, it means that you probably are a small business owner who is interested in marketing your business online.
So, let’s talk about what plan you need to have in order to get your business from A to B, shall we?
1. Be Clear About Your Business
You’ve probably heard people say “Clarity is Power.” Trust me on this one – it is SO TRUE. When I start my day and don’t have clear goals for it, I usually do almost nothing in that day. But when I have at least 5 goals scheduled, I do my best to do them – and I get them done.
My point is that when you have clear, written goals for your business it is easier to accomplish them and you have more chances to do all of them.
Examples of business goals:
My company will make $100,000 by the end of 2012.
I will add 10,000 new subscribers to my newsletter by the end of 2012 and so on.
Quick Tip: Make them S.M.A.R.T. ( Specific, Measurable, Attainable, Realistic, Timed)
2. Who is Your Ideal Client?
If you don’t know what you are searching for, you have no chance of finding it, right? It makes a lot of sense. Although there are small business owners who have some ideas about their target market, these ideas are usually not enough.
Write down everything , and I mean EVERYTHING that you know about your ideal client like age, location, hobbies, needs, desires, fears, problems and so on. Don’t miss anything.
You will see how powerful this is for your business. You will know what your next logical step is in helping your client.
3. Where Can You Find Your Client?
That’s a good question by the way. Why? Because it means that you need to go and search for your client. You can’t wait and hope that he will find you and then buy something.
Do a 15-minute brainstorming session by yourself or with someone from your team and put down on paper where your ideal client might spend his time.
When you have some answers, go out there and present yourself. Make them notice you and perceive you as someone who has some answers to their problems.
4. Get His Email Address
Now, here it gets really interesting and exciting!
After you’ve searched and found your ideal client and he has noticed you as well, there is little chance that you will make a sale right away.
I advise you not to try doing that. If you do it, be very careful. I will talk more about this in a future article.
For now, give your client something for free that can help solve his problem or something that interests him. Afterwards, you’ll have his contact details/ email and can follow up with him.
5. Start Building the Relationship
Think about it! After you have met a new person and you like him and he likes you and what you are doing, you can say that you have a new friend and a relationship.
Because of this, there are chances that in the future he will buy what you have to offer.
You must have heard about this: People buy from people they like and trust!
So, this should be your primary goal. Build a genuine relationship with your new client so that he likes you and trusts you.
6. Tell Him About Your Offer
After completing the above steps, you can talk about your great products.
Now is the right moment to present and talk about what you have to offer to your new client.
And if you do it in the right way, he will buy more than once from you. So – enjoy your sales! 🙂
Now that you know the six key elements to online marketing success, tell me – have you implemented them in your business? All of them or just a few?
Florentina Istrati is an online marketing expert who loves nothing more than seeing small businesses thrive. If you are a small business owner who needs help with online marketing, sign up to Evolve. You will get FREE and WEEKLY Online Marketing Tips that are specially designed to evolve your business.