First the results: On the first page of Google, as of writing of this article, I have 3 listings in Google’s natural search listings for my keywords. On the 2nd page of Google I have 9 out of 10 of the listings. On the 3rd page of Google I have 5 out of 10 natural listings. I have scattered listings throughout the next 10 pages of Google search as well. In Google video search the entire 1st page of 10 listings are all mine and 9 out of 10 listings on the 2nd page of Google video search are my listings. On YouTube search I dominate the 1st 11 listings for my keywords.
The keywords I am going for are “classified ad submission service.” The site I am promoting is classifiedsubmissions.com which is, of course, a classified ad submission service. This is a relatively competitive non-local keyword. Here are some things I have done which have helped me get the results above.
1. Video Marketing – Video marketing works extremely well for SEO. YouTube has a PR ranking of 9 and is owned by Google. YouTube videos shoot to the top of the search engine listings fast. I made about 10 videos using Pro Show Web which is an online slide show video creator. It is very similar to Animoto but with a bit more flexibility.
I tagged the videos with my variations of my keywords in the descriptions and titles. I also included the link to my website at the very beginning of the description. This makes the link very visible and increases the chances of people clicking on it.
I submitted the video with various descriptions using Contentbuzz to about 5 of the top video hosting sites. The program also sends my video to social media sites and sites such as Blogger.com and Facebook.
I then chose a few of the videos and uploaded them to 35 different video hosting sites. Here is the list http://www.localvideotestimonials.com/video-hosting-sites/. YouTube, of course, is the most important site but the other video hosting sites get excellent traction in search engine results and give you even more backlinks and exposure. Video listings find their way very quickly in not only Google video search but in the natural listings as well. Here are the results of the 2nd page of Google’s natural listings (not video search) for the keywords:
This is all I could fit in the screenshot. But my listings go all the way down the page. People talk about getting a top listing but maybe it is more important to dominate the first 3 pages of ALL Google’s listings for your keywords. Video SEO/marketing is a great place to start with your SEO because you see almost immediate results. In addition, YouTube is the 2nd busiest search engine after Google in its own right. You are actually dominating an entirely different search engine. People are directly searching within the YouTube search function as well.
2. I Created A Facebook Fanpage With My Keywords In The Title – I noticed that Facebook fanpages show right at the top of the search engines. Plus, like YouTube, Facebook is a very powerful search engine itself. I created a fanpage using my keywords in the title of the fanpage. My fanpage is https://www.facebook.com/ClassifiedAdSubmissionService. This works and it is very easy and quick to create a Facebook fanpage. This fanpage bounces from the first and 3rd page positions of Google search but it is always there.
To create a Facebook fanpage first log into your Facebook account then go here: http://www.facebook.com/pages/create.php
I suggest placing a link to your website in the About section so it is permanently visible on your Facebook fanpage. Then add some content, videos, and articles to your Facebook fanpage.
3. I Created A Squidoo Lens Based On My Keywords – Squidoo lenses get ranked very highly in search as well. This is perhaps because of the high standard of original content that is required by Squidoo. I paid somebody to create an original Squidoo lens based on my keywords. You can see it here. Add your Squidoo Lens to your Facebook page. Add your Facebook page to your Squidoo lens, add your videos to everything. Of course, place links back to your main website on all the pages.
I have done much more than what I describe to achieve the results I have achieved so far. This is a work in progress. I am now taking different versions of my keywords and creating videos, Squidoo pages, and Facebook fanpages around these terms. In subsequent articles, I will discuss the additional techniques I am using to rank for my keywords. Of course, if you have suggestions, I would love to hear them! I am learning like everybody else. I have included several techniques that have worked very well for me. I hope you have similar success.
Matthew Meyer is the webmaster for Quickregister.net, a Free Directory Submission Service. You can submit unlimited websites to 300+ quality link directories, 300+ article directories, and to 300+ social media sites with his free submission service.