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July 24, 2012

Web Page Content for Online Businesses

Top quality written web page content is important to your online business development. People are drawn to your website for the information it can deliver and, combined with your website’s ease of use and well planned navigation, your written content will keep your site visitors on your site for longer.

Benefits of Quality Web Page Content

Exhibit Relevance: Internet users are attracted to web pages that are interesting and brimming with information that will educate them, solve their problems or manage their situations. By understanding the needs and wants of your prospects, and identifying how you can deliver solutions to their problems, your content, when well written, will be both relevant and engaging.

Build Credibility: Every website owner is challenged by the sheer volume of information online, particularly from competitors, so it’s important to achieve ‘authority’ status within their market. Having your readers’ trust is integral to you becoming an authority – and this is achieved by having a strategy of publishing ongoing, high quality, web page content. Well-written web page content which observes grammar rules commands respect among a sea of DIY writers, spun articles and hastily worded posts.

(Spun articles are created through software applications which take original content and automatically replace certain words with synonyms often without regard for how they are used in context. Other types of content found on the Internet include articles that are rewritten pieces of original content, hastily reworded and intended to pass uniqueness tests or avoid charges of plagiarism.)

Over time, consistent development of original and high quality content will not only promote future return visits and a loyal following, but will also help establish a web page as an authority in a particular field, and, as a consequence, increased social media awareness.

Provide Business Information: Internet users often view a website’s content relating to the business, its products, and the people behind them, before deciding to make a purchase or determining its ‘authority’ status. Therefore, the ubiquitous ‘About’ page should contain sufficient details about the business, its goals, objectives, location and the people supporting it. Other important Website pages are Home, Services/Products, and the Contact page – which should help your prospects to connect easily with your business.

The Privacy Page, too, is extremely important – not just for site visitor information, but the search engines also look for this when determining the authenticity of the site.

Search Engine Optimization (SEO): SEO refers to steps taken to improve the ability of a web page to be ranked well in search engine results pages (SERPS), particularly on Google. Having your site delivered by the search engines when people search for your keyword is crucial to the success of your online business. This is achieved by including premium web copy on your site. Search engine algorithms are closely guarded by Google, Yahoo etc. The former, however, has been very clear in saying that high quality, original, unique content rates very highly with them.

Encourage Action – Subtly: Most experienced web users will shy away from overtly obvious sales pages with blatant pitches, unless it is a very specific service or product they are looking for. Authoritative blog posts, sometimes created as Pillar Articles, are more detailed, information-rich content. They allow online businesses to market in subtle yet very effective ways. Pillar articles build interest, stir emotion and eventually close the deal with a call to action that sounds like a natural next step for the reader.

Use a Content Writing Service

Writing content for one’s own website is possible only when a business owner has excess time, marketing know-how, and the creative juices necessary. High quality content must meet writing standards for grammar, sentence structure and punctuation, while providing unique and interesting information in a manner that allows search engines to view, index and rank content accordingly.

Not all business owners are equipped with writing skills or are able to write about their companies, products, and services in an objective manner, without sounding too self-serving. A professional writer with vast experience in writing various types of web content, good reviews, word-of-mouth referrals from sources and previous clients who may be verified online is the best person to create high quality web page content.

Developing web page content is important but it can take plenty of time to brainstorm ideas, research information, and craft words into sentences and paragraphs. The time it takes to write website copy can be considerable, so even if you are skilled at writing, you need to consider if in doing so you will take yourself away from your core business too much. A great content writing service will be supported by a team which has been trained to create web page content, regardless of its clients’ business model or niche. This will allow you focus on more important activities such as product development, and business growth.

A professional web page copywriter will be obviously dedicated to writing, and value uniqueness – every single time. Content planning precedes the writing process and requires an investment in the time necessary to understand clients’ businesses, their goals, needs and the challenges surrounding them. By doing this, opportunities for new content can be identified and used to subtly promote products and services.

The end result is high quality web page content which leaves site visitors with the impression of credibility, professionalism, and authority. It builds trust, and, at the same time, promotes search engine visibility.

Kerry Finch is a professional web content writer, specializing in providing well written content that is loved by both readers, and search engines. Together with a hand-picked team of specialist niche writers, she delivers articles, website pages, ebooks and most particularly, online press releases, to astute online businesses through and to consultants through