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August 2, 2012

How to Use Google Plus for SEO

If you’re not already using Google Plus, then you are missing out. Your website could be ranking in the top 10 already.

Google+ is growing at the speed of light and is rapidly becoming one of the five most important social networks. The added advantage to building your network on Google+ is that it also boosts your search engine rankings.

Google trusts content that has been endorsed by your network of friends and followers. The fact that your friends from your Gmail account and others that find you “+1” or “like” your content means you are a real person and therefore a real author. Pretty soon those who create junk articles (or have it created for $5 or less by people who can’t speak English properly) just for the purpose of
SEO, and not for helping people find quality content they seek, will disappear on the Search Engines. They will never be found again.

And, if you know that people will see your posts, you will be more likely to put out quality content. People will just discard posts, if the content is junk.

If your friends endorse (+1) your posts, it is a vote that creates credibility. And that will help your SEO. Google can also see how many of your readers have you in their circles, and can judge your popularity through that.

So, you can’t hide from Google. They want you to claim authorship. There is no more hiding behind anonymity.

You will have to bear that in mind if you want your website to rank well in the search engines. If you’re someone who prefers to remain anonymous, your website search results will suffer.

So How Do You Use Google+ for SEO?

1. For a start, you need a Google+ account. This is automatically created when you create a Gmail account.

2. Then you need to create a business page. Invite all your friends and business contacts to “+1” the page.

3. Put a “+1” button on your blog.

4. You are ready to go!

Once you’re up and running, you can swap “+1’s” with friends, share their content and get them to share yours. Link building can also be accomplished by sharing content on the Social Media sites.

Social media is here to stay. There are people who think the “Social Media Bubble is going to burst.” That may be correct. However, we are social creatures, and social media will always be part of how we do business online.


Article by Hannah Du Plessis. To learn more about Social Media Marketing, visit Attraction Marketing, subscribe to our newsletter, and download a FREE Report: “10 Magnets To Attract Clients”- http://attractionmarketing.net.nz

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