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Google Authorship for Dummies — A SPN Exclusive

When you do a Google search have you noticed that next to some search results there is a nice picture next to certain blog posts in the search engine results? You tend to want to click on those blog posts first don’t you? Actually, according to some tests, blog posts with pictures in the SERPS have a 30% higher click-through rate than posts without the pictures. The reason that you see the authors’ pictures next to their blog posts is because they have taken the time to establish authorship for their site with Google. I just managed to accomplish this amazing feat for my blog at Quickregister.net and here is everything I did to get it done:

Add a Nice Head Shot of You to Your Google+ Profile Page

In order for your picture to show up in the SERPS you need to have an official picture of yourself on Google+. Log into your Google+ account and upload a recognizable head shot of yourself. It cannot be a picture of your cat. It has to be human and you. I have heard it helps if it is sized equally like 250 pixels by 250 pixels. I am not sure if this is true. I did it anyway.

Set All Your Google +’s to Public View

Log into your Google+ account and in your settings set it so that the public can see everything you Google+. (If you have not yet gotten started with Google+ here is an article which gets you started with the basics.

1. Log into your Google+ account

2. Click the edit profile button

3. There is a check box that says “Show this tab on your profile” check the box and then save settings. Now your plus Ones will be available for public visitors. That’s it! Thank you Blogs Trick for showing me this.

Create a Link From Within Google+ to Your Site

Log into your Google+ account, click edit profile, and at the bottom there is a place to add links to your websites. Add a link to your blog or website there.

Link Your Site to Your Google Plus Profile

You need to establish a relationship between your Google+ profile and your website. So you need a link back to your Google+ profile. I put the following in the head section of my blog: <link rel=”author” href=”https://plus.google.com/117311402320952355213/posts” />

Notice the: link rel=”author” part of the code and then the link to my Google+ PERSONAL profile. This lets Google know that this site is mine and I am personally the author of the blog.

I have seen other blog posts suggest that you just put a Google+ badge to your profile on your site. You can create your own Google+ badge here. However, I actually went and looked at sites that had successfully acquired Google+ authorship and they had the code above in the head section of their websites. So I just did as they did. I believe in imitating what really works.

I also noticed they linked to their Google+ business page for that specific site in the head section of their site as well. If you have not yet set up a Google+ business page for your site you can learn how to do so here. (You can set up a separate Google+ business page for your website in addition to your personal profile with Google+)

They linked to their Google+ business page in the head section of their site with this code:

<link rel=”publisher” href=”https://plus.google.com/b/100107215782513653883/100107215782513653883/posts” />

Notice the link rel=”publisher” code. This lets Google know that my website Quickregister.net is the publisher. The link is to my Google+ business page for my site Quickregister.net. I do not think this step is mandatory, but I saw other successful sites adding a publisher link to their business page so I did the same.

Add A Link From Your “About Us” Page On Your Website To Your Personal Google+ Profile With Your Name And With The “rel=author me” Tag

You can use the “About Us” page of your blog or website for this. If you do not have such a page create one. Then add this link to your About You page:

<a href=”https://plus.google.com/117311402320952355213/” rel=”me”>Matthew Meyer≶/a>

The link is to my personal Google+ profile and notice I hyperlink this to my name, exactly as on my Google+ personal profile with the rel=”me.” Yes I actually put the letters me. I am not saying to put your name there. Really put “me.” Of course, replace the link to my personal Google+ profile page with your Google+ profile page and change my name to yours.

Add a Verified Email@yourdomain.com <mailto:Email@yourdomain.com> to Your Google+ Account

Google mentions this on their official page so I guess it is important. Add an email address to your Google+ account @yourdomain.com and verify it. Many of us are probably using our gmail.com email for our Google+ account but add an email from your own domain as well to tie your domain even closer to your Google+ profile.

Check to See if It Worked With Google Rich Snippets

Google has a free tool to help you see if you have successfully established authorship for your blog or website. Go here then type in the URL of your website. If you did everything correctly, you should see your picture next to your website. Note that sometimes it can take a few weeks for Google to update everything so you might not get immediate results.

This is everything I did and it worked! You can do a search for “Quickregister.net How To Set Up A Google+ Page For Beginners” and you will see my picture next to the blog post. Having your beautiful mug next to your post should definitely help your click through rates and maybe even your SEO. I would love to hear your comments, especially from you really smart people out there who might see something I have missed.


Matthew Meyer is the webmaster from The Free Ad Forum Internet Marketing Forum and Free Classified Ad Site as well as for Quickregister.net Marketing Blog. You may follow him on Google+ here.

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Matthew Meyer

Matthew Meyer is the webmaster for Quickregister.net, a Free Directory Submission Service. You can submit unlimited websites to 300+ quality link directories, 300+ article directories, and to 300+ social media sites with his free submission service.

21 Comments

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  • Nice step by step. Will be showing this to a few clients I recently discussed this with. Thanks!

    BTW, I remember testing for a site that wanted their business Google+ profile image to display instead of a personal google+. We tried just using the rel=”publisher” but if I remember correctly, using Google’s testing tool, it said it would not be supported at that time. I have not rechecked. Anyone else?

  • @atoz I have not tried this with the business page yet but I have never seen it done. I think this is only available for personal profiles for now. Thanks. Matt.

  • This is great info … I wonder if there is anything that can be done for websites like ours that has multiple authors?

  • Thank you!, I tried before but see I forgot a few things. I was also trying to link with my google page instead of my personal profile. I am going to fix that.

  • @Aubrey I did see some articles on how to set up authorship for multiple authors on the same blog so I know it can be done. I have not done so myself. That would probably be a good subject for the next article!

  • @Sandrine Pelissier You are welcome. I had to read a number of articles to get the complete picture on how to set this up. These steps worked for me. Thanks! Matt.

  • Nice informative article Matthew. I did implement this when Google+ introduced business pages a while back. It’s definitely worth doing as I have seen an increase in traffic since doing so.

  • Hi Matthew I have my own domains that I promote products on. One is an Arabic tattoo site which I want to promote but I do not think you can have multiple sites on your Google+ profile. Is it possible to create multiple Google+ profiles or would Google delete them.

  • Great question. I think you can only have one personal profile. However, I know you can set up a business page for each website. I have done so for my websites. See the article http://www.sitepronews.com/2012/07/22/how-to-create-a-business-page-on-google-plus-a-spn-exclusive-3/

    As for establishing Google authoriship markup on multiple domains I have not tried it yet. Here is an article which discusses the issue.
    http://www.ericwagner.org/guide-google-authorship-markup/ Good luck. Matt

  • First, thank you for showing me how to create my Google Authorship. I tried to do it on my own, but it never worked using the rel because I did not understand the instructions that was given by Google. I did however create a Google+ badge and I did see my picture come up next to my web site in google search. I am now very happy that I can have both.

    Again, thank you and keep up the good work!

  • @Faye I went through the same process myself. I had to read through a number of articles and week out outdated info until it finally worked. You are most welcome. Good luck.

  • Thank you and thank you! This is extremely helpful and I will recommend this to others! It’s amazing how something which seems so small can be so significant. I assume this will grow and grow as google are trying very hard to get people using google+ more and more. This is still something I am learning about.

  • Thanks, Matthew!

    I managed to find my way through Google’s directions for one of my sites, however when I went to do it for others, I think I must have lost something in translation because I just couldn’t make it work again…

    Thank you for such straightforward steps!

    God bless…