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September 12, 2012

Create Links for People: The Internet is a Resource for Human Beings

The Internet is a resource for human beings. Therefore, if you want to create links that do wonders for your online presence and various online advertising campaigns, you must concentrate on creating links that are designed for real people and not for search engines or computer bots.

What does this mean?

What is the Difference Between a Link Created for a Real Person and a Link Created for Search Engine Purposes?

In simple terms, the person who is inserting links with real people in mind does so, because the link is useful to a particular group of people who will be searching for that information. Creating links for real people is something that an online content provider does naturally when thinking about the quality of the information that they are providing, and for whom they are providing it.

It’s not rocket science. It is honest online content generation for the good of the internet user and nothing else.

The link which is inserted as part of a bid to attract points with computer bots and search engines is, by contrast, highly contrived and created with personal self gain / self interest at heart.

The link created for search engine purposes is all about promoting the site. It is not about providing interesting and useful information for other online users. These kinds of links might work sometimes, but not always. Computer bots and search engines are just as aware of “spam” as a real person using the Internet and you won’t be fooling them for long with a spammy, useless, self-involved and indulgent linking strategy.

So, the quick advice is… stop it now or suffer the consequences!

What are the Well-Known Facts About Link-Building?

We all know by now that if you get an inbound link to your website from another website that has a really high page rank (preferably higher than yours), it can do wonders for your site in terms of SERP ranking and Quality Score. A link from CNN is exactly what we all want.

However, it’s no good being associated with that site if the information that is shared via that link is of poor quality and little use to the people who visit your website.

Getting a link from CNN might be a great success, but only if the information and the link is full of relevant content. The key to generating success via link-building is, and has always been, about content value. Therefore, even if a website has a low page rank, if the content is good enough and valuable enough to your readers, link to it.

Your readers will use it, search engines will see that traffic surrounds it, and everyone is happy.

The Internet has always been about the sharing of information. Information is what keeps us connected to the Internet 24 hours a day, so it must form the basis of all your link-building decisions if you want to build a website that can stand the test of time with internet users and search engines / computer bots alike.

What NOT to do When Link-Building…

Quite simply, the following is a list of what link-builders should NEVER do if they really want to create success through the links coming in and going out of their sites:

* Sign up to a load of directories with stupid names like Link-a-licious that hold NO weighting whatsoever and hardly ever have worthwhile traffic circulating through their online doors.

* Write rubbish articles that are then sent to rubbish article databases so you can get rubbish links back to your site.

* Swap links… going in and coming out of the same place is an obvious search engine link and nobody (not even the search engines) is going to be interested in these.

* Issue a press release full of links just for the sake of it…purpose, content and user need is the key at ALL times!

David Chapman is Director of Marketing at Webrageous. He is an expert in link-building and the development of link-building strategies for brand marketing purposes.