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September 13, 2012

Online Sharing Comfort on Rise

One-third of U.S. adults are more comfortable sharing information online than in person, a new study shows.

Conducted by Ipsos on behalf of Intel, the September study shows 36 percent of men and 30 percent of women are more comfortable sharing information online than in person. Teens are more comfortable with online sharing than adults (42 percent versus 33 percent).

A July survey by Ipsos found 20 percent of Americans believe they are more outgoing online.

Other stats show 27 percent of adults and 43 percent of teens report having a different personality online. Adult males are 10 percent more likely to adopt an online persona than women (33 percent versus 23 percent). Nineteen percent of adults admit to sharing false information online, although it is more common with men (23 percent) than women (15 percent).

Photo Sharing Most Common

Photos are the most shared item online at 59 percent, particularly among women. Life events is next on the list with 41 percent of adults sharing. Teens are higher than adults in most categories, including sharing photos (62 percent) and life events (47 percent).

Over-sharing is also an issue, especially among 18 to 34 year olds. Thirty-nine percent regret having posted personal information and 35 percent regret posting information about a friend or family member. About half worry friends or family will share personal information online about them they don’t wish to be shared.

Other Findings:

 • 92 percent of Americans wish others practiced better etiquette with their mobile devices.

  26 percent of online American adults said they share information online less than once a month, equal to the percentage who share information once a day or more. Among teens, those figures are 11 percent and 43 percent, respectively.

Other popular items being shared include reviews (38 percent), recommendations (37 percent), current events (34 percent), and opinions (33 percent). Sharing contact information of family and co-workers was the least likely (both five percent).