September 13, 2012
Analysts are predicting sales of the new iPhone 5 could be double those of the previous model in its first week on the market.
Apple Inc’s aggressive Smartphone launch could translate into up to 33 million iPhones being sold this quarter, Reuters reported Sept. 13, 2012, a day after the company revealed its latest model.
While many Apple aficionados said the iPhone 5 lacked the wow factor, the company’s shares rose after the device was unveiled, in comparison to a dip after the launch of the 4S nearly a year ago.
The new iPhone will be in stores in the U.S., Canada and several other countries Sept. 21. The other launch countries are Australia, France, Germany, Hong Kong, Japan, Singapore and the UK. A week later, the phone will debut in 22 more countries. Pre-orders will start Friday, Sept. 14 in the U.S.
Traditional TV use declining
Traditional television programming is on the decline in the U.S.
That doesn’t mean Americans without satellite or cable don’t watch TV, however. Instead, customers are turning to Netflix or Apple TV for their programming.
Dounia Turrill, senior vice-president for client insights at Nielsen, said a recent report by the company shows traditional TV viewing began to decline three years ago.
At that time, more than 99 percent of TV homes received the traditional TV signals. Now that has dipped just below 96 percent.
During the first three months of 2012, the average American spent about two percent less time watching traditional TV than the previous year, Nielsen said. More time, however, was spent watching material recorded on DVRs or on the Internet through TVs, computers and mobile devices.
Neilsen to Expand Mobile Measurement Capabilities
Neilsen hopes to expand its measurement capabilities for mobile devices to include apps on tablets and Smartphones, said the president of global media products.
Steve Hasker said Nielsen is “going to be pretty measured about this.”
The goal, he told Online Media News, is to obtain Media Rating Council accreditation on the way to the data becoming a currency.
Nielsen has a partnership with Apple, where it measures behavior on its iOS platform.
Mobile Devices Key to Media Growth: Study
Leaders of the world’s largest media companies believe mobile devices will be the “drivers of growth” in media content consumption over the next three years, a study has found.
According to a report from Ernst & Young roughly four out of five (79 percent) of the media moguls pointed to tablets as the most significant driver of digital media growth.
Eighty-four percent of the CEOs said social media is a platform to connect with customers, but plays little role in “building audiences and brands.”
The No. 1 priority of the media leaders (at 56 percent) is “the evolution of digital and online distribution.” That was followed by “creatively differentiating content” at 44 percent.
The report compiled the opinions of CEOs from 34 major corporations in the advertising, media and entertainment sectors.