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September 18, 2012

Technology News Briefs – Sept. 18, 2012

Google to appeal class-action status

An appeals court judge deferred trial court proceedings between Google Inc. and thousands of authors pending an appeal by the search engine company.

Google is appealing an order granting the authors class-action status.

A 2nd U.S. Circuit Court of Appeals judge in New York said the Authors Guild — which sued Google seven years ago over the corporation’s plans to create the world’s largest digital books library, agreed to the suspension.

The appeals court has given Google permission to challenge a May 31 ruling. The appeal has not yet been scheduled.

In March 2001, the judge rejected a $125-million settlement, saying it gave Google too much authority to copy books  without consent from authors.

Apple Sets Record with iPhone 5 Pre-Orders

Apple has set a new record with its iPhone 5.

With more than 2 million iPhone 5 devices pre-ordered Sept. 14, Apple has doubled its previous record for a new device.

“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Apple senior vice-president of worldwide marketing Philip Schiller in a written statement.

Consumers weren’t the only enthusiasts, however. Wall Street responded to pre-order numbers by raising Apple shares to more than $700, a first for the corporation.

Google buys Snapseed

Google has purchased the company behind photo-sharing application Snapseed.

The purchase comes just a week after Facebook’s acquisition of Instagram became official.

Financial aspects of the deal for Nik Software were not divulged.

“We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone,” Google vice-president of engineering Vic Gundotra wrote in a post on the Internet giant’s social network.

Google+ surpassed 400 million members this week, with 100 million people using the social network each month, Gundotra wrote.

Google launched Google+ a year ago in an effort to take on Facebook.

Olympic-themed ads put AT&T at top

An American Olympic gold medalist helped AT&T race past the competition in TV spots run this summer by the U.S. major wireless carriers.

AT&T’s 30-second spot featured a young athlete inspired by watching Ashton Eaton — on an AT&T powered device of course — win the 1,500-meter race.

AT&T, who went big on Olympic-themed campaigns, had four of the five “most-liked” TV ads, with the Eaton commercial taking the top spot, according to Nielsen data released Sept. 17.

The research firm verifies popularity based on the percentage of adults who recalled the ad, recalled the brand and liked the ad.

The commercial featuring Eaton had a likeability score of 32 percent, compared to the average of 14 percent for the wireless category.

Everyone loves Pandora

Internet radio service Pandora remains popular with advertisers.

Pandora, which recently announced 56 million active listeners by the end of August, is viewed as a “very efficient local buy for large, national advertisers,” MediaPost News quoted a Wall Street analyst.

Pre-roll online spots should also continue to acquire more advertising cash, the analyst said. With pre-roll, she wrote, the interest is alleviated by a “lack of a comprehensive measurement system.”