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September 24, 2012

Relevant Content Creation Can Yield Better Traffic from a Variety of Channels

Businesses can survive online without relying solely on major search engines. Contrary to popular belief, search engine optimization (SEO) practices are not the be-all and end-all of online success.

Websites can perform remarkably well in generating genuine traffic that translates into sales through a number of other channels, such as referrals and direct traffic.

The first step in attaining this success, of course, is to create quality content that gives consumers plenty of value. Content need not be written text only, despite the fact that producing well-written articles on a variety of relevant subjects can be very helpful to consumers seeking information and advice. To complement the release of articles, you would do well to include multimedia content like videos and podcasts that can be easily accessed by an increasingly tech-savvy market. By creating different kinds of content, you are sure to have a wider audience reach precisely because the content is made in viewable formats.

Once you have identified your target audience, outlined the information that you wish to share and produced the content in the preferred format, it’s time to think about the different channels through which the content can be distributed to generate the maximum level of traffic. Remember, there’s no need to focus on just one channel. Success can be attained by using several different channels and identifying which yields the strongest results and which needs more attention. The campaign can then be adapted accordingly to produce the optimum level of traffic.

Here is a list of the different channels you can use to generate the most traffic for your business:

* Facebook

Creating a Facebook account will not only help you reach “fans,” it will also give you access to thousands and even millions of “friends of fans.” Facebook users are quick to “like” and “share” profiles and content they believe, have an innovative take on business and high quality service. Informative and engaging posts can be easily shared from one person to another – how’s that for free traffic?

* Twitter

Content created for Facebook accounts can automatically be pushed to Twitter, therefore, reaching even more consumers.

* Pinterest

Images and infographics are useful in presenting quality content in a fun and interesting manner.

* iTunes

Nearly half of Apple’s revenue is from sales of the iPhone, so why not reach out to the millions of people who have the device in their hands using audio content?

* Smart Devices and YouTube

With millions of people using Smartphones and iPads that have the capability to show videos, it’s a good idea to create competitive video content that mobile users can view and share.

* Affiliates

Creating web banners advertising your products on affiliate sites brings an entirely new audience forward. More importantly, in the event that you are penalized by the major search engines or social media sites, you can still survive and generate traffic from affiliate sites, social media accounts, and blogs.

* Search Engines, SEO, Press Releases, RSS, PDFs, etc.

Every effort to distribute quality content through channels frequently visited by Internet users provides an opportunity for generating more traffic.

The purpose of creating quality content is to direct people’s attention toward a site, enable them to see quality products and services and motivate them to engage in business with your company. Excellent content tells consumers your company is serious about providing good service and, when properly distributed through multiple channels, potential customers will flock to your site to view and purchase products, follow blog entries, and share information with even more consumers.


Gale Edwards is a veteran SEO analyst who loves to research and share her knowledge regarding Internet marketing. Born and raised in Canada, she’s now working for http://www.contentassault.com/, a useful website about creating high quality contents that can have more qualified traffic coming to your online business.

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