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September 27, 2012

Facebook Flushes Fake Accounts, Likes

Facebook is on a mission to eradicate all fake users, accounts and likes.

The social media site announced Aug. 31 it would soon begin the purging process after a report came to light that 83 million Facebook accounts were fake. TechCrunch reported the elimination process began Sept. 27.

“These newly improved automated efforts will remove those likes gained by malware, compromised accounts, deceived users, or purchased bulk likes,” Facebook Security said on its page. “While we have always had dedicated protections against each of these threats on Facebook, these improved systems have been specifically configured to identify and take action against suspicious Likes.

Thousands upon thousands of fans have been dropped from Facebook Pages. Figures from Facebook metrics site PageDate reveal that Zynga’s Texas HoldEm Poker lost the most fans: 96,000. Rihanna lost 22,198 fans, Michael Jackson lost 17,591 and Eminem 15,420.

Facebook said less than one percent of likes will be removed from most pages. The new system “will not have any sizeable impact on any page, providing they and their affiliates have been abiding by our terms,” Facebook Security said.

Facebook said its efforts would benefit both users and brands.

“Users will continue to connect to the pages and profiles they authentically want to subscribe to, and pages will have a more accurate measurement of fan count and demographics.”