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October 9, 2012

Google Expands Credit Card Program in U.S.

Google is introducing to small-to-medium-sized businesses in the U.K. and is expanding in the U.S. a credit card for spending through its AdWords program.

The program began with about 1,400 businesses in the U.S. last year. Seventy-four percent of participants said they use the AdWords Business Credit card as their main form of AdWords payment, Google vice-president and treasurer Brent Callinicos wrote in a blog post.

“Starting today (Oct. 7), we’ll invite businesses to use AdWords Business Credit in the U.K. and extend more invitations in the U.S. later this month,” Callinicos wrote.

“Every day, AdWords enables more than one million businesses, the majority of which are SMBs, to connect with their customers online. We hope AdWords Business Credit will give small- and medium-sized businesses more flexibility—some ‘extra credit’—so they’re able to focus on growing their businesses even further.”

Google has partnered with Barclaycard, part of the Barclays group, in the U.K. and Comenity Capital Bank in the U.S. to issue the cards, both from MasterCard. The cards will have no annual fees and will have “an ample credit limit” for AdWords, Callinicos said.

Credit will range between $200 and $100,000 a month. Google has set its initial interest rates at 8.99 percent rate in the U.S. and 11.9 percent in the U.K.

The AdWords Business Credit card can only be used for AdWords advertising purchases.