October 15, 2012
It seems the Apple Map app is not much of a problem after all — customers still love their iPhone 5s, ChangeWave Research has discovered.
According to a survey of more than 4,200 consumers in the U.S. and Canada, the majority are unconcerned by the uproar over Apple replacing Google Maps in iOS 6 with its own mapping and navigation program.
Only 10 percent of iOS 6-powered iPhone owners said they had experienced a problem with Apple Maps and, of that 10 percent, six percent conceded the issue was “not much of a problem.”
Paul Carton, director of research at ChangeWave, said the Maps snafu was “of marginal concern” to iPhone 5 and iOS 6 users.
In fact, when consumers said it was doubtful they would buy an iPhone 5, none cited the Maps app as the issue.
Credits On Way for Kindle Customers
Amazon Kindle customers will receive a credit for some past e-book purchases, due to agreements between key publishers and a coalition of Attorneys General, the retailer announced Saturday.
Hachette, HarperCollins, and Simon and Schuster have settled an antitrust lawsuit regarding e-book prices brought against them by state and territorial Attorneys General, Amazon explained in an e-mail to customers.
“Under the proposed settlements, the publishers will provide funds for a credit that will be applied directly to your Amazon.com account,” it said. “If the Court approves the settlements, the account credit will appear automatically and can be used to purchase Kindle books or print books.”
The publishers will pay more than $69 million to consumers to settle the antitrust suit which claims there was a plot to fix the prices of e-books, a press release from the Tennessee Attorney General’s office says. The publishers have also agreed to change the way they price e-books in the future.
The Attorneys General is estimating potential credits would range from $0.30 to $1.32 for all eligible Kindle e-books purchased between April 2010 and May 2012.
Paid Search, E-mail Marketing ‘Effective’ Tools
E-mail and search marketing are the most effective online tools to drive sales, a new study has found.
New buyers are “heavily influenced by paid search,” more so than repeat customers, according to the study by Forrester Research and GSI Commerce Spring Attribution Research.
On the whole, 39 percent of transactions by new customers begin with clicks from paid or organic search results. More than 30 percent of transactions by repeat shoppers start with a click on an e-mail from retailers.
Direct traffic is also crucial to sales, the study found. Search and e-mail may drive conversions, but social media is the best platform to foster awareness of brands, products and services.
Some social sites are more effective than others to move consumers through the purchase path, the study found. Pinterest users, for instance spend fewer dollars on travel than other Internet users, but spend more on apparel and home categories, according to the comScore.