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October 22, 2012

Technology News Briefs — Oct. 22, 2012

Apple to Price iPad Mini Aggressively: Analyst

The iPad mini, which, roughly, costs Apple between $195 and $254 to build depending on the model, will likely be marked up less than usual, according to an analyst.

Ming-Chi Kuo of KGI Securities told investors Apple would garner 35 to 58 percent profit on the tablets, much lower than its other devices, Apple Insider reported.

Kuo is speculating, an “aggressive pricing structure” is likely in a bid to undermine competitors’ attempts to impinge on what traditionally has been Apple’s territory.

Apple is expected to unveil its iPad mini at a special press conference Oct. 23. It is suspected the firm will also debut a 13-inch MacBook Pro 13 with Retina display.

New iPad 4?

Apple may have another product up its sleeve for the Oct. 23 media event.

It is the worst kept secret that the company will unveil is iPad mini and the 13-inch MacBook Pro 13 with Retina display. Photos leaked online Oct. 21 suggest the company will also present a new iPad 4.

The photos show what, ostensibly, is the lightning dock connector for an iPad 4, contrasting it with the dock for the iPad Mini, according to Boy Genius Report. The images can be seen on BGR’s site.

 4K Becomes Ultra High Definition

Goodbye 4K, hello Ultra High Definition.

The Consumer Electronics Association (CEA) announced in California today the change in display format name.

The CEA said it chose Ultra HD to replace the 4K moniker because it has a higher resolution than the existing 1,920 by 1,080 pixels of full high definition.

To qualify as Ultra HD, a display needs to have a resolution of at least 3,840 pixels horizontally and at least 2,160 pixels vertically, the CEA said. The product also needs at least one 4K-capable digital input and display 4K content natively without upconverting.

Ultra HD technology is expected to take center stage at next year’s CES, slated for Jan. 8-11, 2013, in Las Vegas.

Apple Building $68M Data Centre

Apple has begun work on its $68-million data centre project in Oregon.

The company is in its first phase — clearing and flattening land — to construct the first of two, 338,000-square-foot buildings in Prineville.

According to the Oregonian, each structure will be more than twice the size of a typical Costco store.

The $68-million price tag covers the cost of one building and two “data halls” inside. A second building will be added at a later date and, eventually, 14 more data halls.

Once complete, the entire project is likely to be in the hundreds of millions or even billions of dollars once it’s equipped with the necessary servers to run Apple’s iCloud service.