November 19, 2012
Social media sites could be the inspiration you need, according to a new study.
Social media now rivals word-of-mouth and store advertising for gaining gift ideas, a new survey by ConsumerSearch.com has found.
When it comes to shopping inspiration, the ConsumerSearch.com survey found that 65 percent of respondents said they rely on word-of-mouth and 64 percent depend on advertisements, e-mails, and retailer websites. Sixty-two percent, however, count on social media, including user reviews and online wishlists, as well as a variety of content on Facebook, Pinterest, and Twitter.
Forty-one percent of the U.S. adult online population makes use of online reviews — which, hands down, was the most popular source of gift ideas.
On the whole, 37 percent of respondents said they conduct online and offline research equally, while 24 percent prefer to research and shop online, the survey found. Seventeen percent said they prefer to research and shop in stores.
“Retailers have begun using social media more to reach shoppers with deals and information and we can expect this trend become even more popular over the next few years,” says Carey Rossi, editor-in-chief of ConsumerSearch.com.
ConsumerSearch.com also had some good news for retailers. Sixty percent of respondents indicated they will spend the same amount on gifts as last year. Of the remaining 40 percent, half said they plan to spend more and half said they plan to spend less. On average, consumers plan to spend approximately $500 on Christmas gifts this year, with 12 percent planning to spend $1,000 or more.