November 22, 2012
Adobe Systems is forecasting “bricks-and-clicks retailers” will see a 450 percent sales spike on Cyber Monday — the Monday after Thanksgiving that promotes online shopping. Online-only retailers will enjoy a 200 percent gain, Adobe’s Digital Index 2012 Online Shopping Forecast predicts.
Black Friday will be the second-largest online retail day of 2012, with sales leaping 12 percent from last year.
Adobe, which analyzed more than 150 billion website visits to more than 500 Adobe retail customers over the past six years to forecast sales growth figures and online shopping spikes for the upcoming holiday season in the U.S. and Europe, also foresees strong purchasing activity from mobile devices, with mobile representing 21 percent of total online sales this holiday. That more than doubles 2011’s numbers.
Mobile shopping is expected to double to 12 percent in Europe, over last year’s numbers. Adobe is predicting European consumers will start holiday shopping sooner and finish later than those in the U.S.
Shoppers are expected to use their tablets and Smartphones on Black Friday more than ever before with 24 percent of online visits projected to come from mobile. Adbobe said, on the whole, sales from tablets will make up nearly 14 percent of total sales, while Smartphones will account for about 6.5 percent while other devices, such as e-readers, will make up one percent
Despite prevalent sales, deals and discounts during the Thanksgiving weekend, Adobe said the best prices will not be found online until the week before Christmas with the best prices on Free Shipping Day (Dec. 17), when many retailers offer free shipping in a bid to increase sales.