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December 10, 2012

Twitter to Debut Own Photo Filters in Response to Instagram Move

Twitter is rumored to be slapping back at Instagram by launching its own set of photo filters.

The feature, which, according to news reports, will be available before year’s end, is in response to Instagram’s decision to disable Twitter users’ ability to properly display its photos.

The filters will be made for use inside the official Twitter app, according to AllThingsD.

The new version of the app is in the testing phase, according to the AllThingsD report. In fact, that could be the reason Twitter chairman Jack Dorsey has posted so many black and white photos over the weekend.

The deteriorating relationship between Twitter and Instagram may be at least partly responsible for the Facebook-owned mobile photo-sharing service’s recent decision to distance itself from Twitter.

Instagram and Twitter, once allies in the battle against Facebook, are now on opposite sides of the fence.

Twitter posted a brief statement Dec. 5 to acknowledge it is aware of the issue:

“Users are experiencing issues with viewing Instagram photos on Twitter,” the website reads.

“Issues include cropped images. This is due to Instagram disabling its Twitter cards integration, and as a result, photos are being displayed using a pre-cards experience. So, when users click on Tweets with an Instagram link, photos appear cropped.”

Instagram’s founder and CEO Kevin Systrom said during the LeWeb 12 conference Dec. 5 that the move is related to Instagram’s desire to take control of its content, the New York Times reported.

“We’ve decided that right now, what makes sense, is to direct our users to the Instagram website,” Systrom said.

According to the Tech Crunch, Systrom said it is just a matter of time before Instagram images will no longer be visible on Twitter. Instead all clicks will go directly to

“We’re working on building an awesome web presence, which we just launched,” said Systrom. “We revamped our web properties, and now we’re able to staff up teams to work on web properties with the Facebook acquisition.”