December 11, 2012
The move is no surprise — the relationship between the social sharing sites and former allies has deteriorated since Facebook purchased Instagram in April.
“Photos are no longer appearing in Tweets or user photo galleries,” a Twitter blog post reads.
“While tweeting links to Instagram photos is still possible, you can no longer view the photos on Twitter, as was previously the case.”
Instagram halted support of Twitter cards — which embed photos into tweets — causing photos to be poorly cropped and oddly placed.
Instagram’s founder and CEO Kevin Systrom said during the LeWeb 12 conference Dec. 5 that the move is related to Instagram’s desire to take control of its content, the New York Times reported.
“We’ve decided that right now, what makes sense, is to direct our users to the Instagram website,” Systrom said, adding Instagram images will no longer be visible on Twitter.
Instead all clicks will go directly to Instagram.com.
“We’re working on building an awesome web presence, which we just launched,” said Systrom. “We revamped our web properties, and now we’re able to staff up teams to work on web properties with the Facebook acquisition.”
Systrom also denied that Facebook played any role in the change, saying the decision was his. He also rejected the notion that Instagram was hitting back at Twitter for eliminating a feature enabling Instagram users to find friends through Twitter.
He said the change will not affect Tumblr and other such sites at this time.
“This is more of a one-off,” Systrom is quote by The Washington Post. Instagram “is trying to figure out — specifically with our Twitter integration — what it should look like. And we’ve decided that, right now, what makes sense is to direct users to our new mobile experience.”
The article also indicated he is open to negotiating with Twitter about integration in the future.
Twitter, meanwhile, has launched its own set of photo filters which, according to news reports, will be available before year’s end.
The filters will be made for use inside the official Twitter app, according to AllThingsD.
The new version of the app is in the testing phase, according to the AllThingsD report. In fact, that could be the reason Twitter chairman Jack Dorsey posted so many black and white photos over the weekend.