Marketing

The Holidays Are Here: Watch Out for Your Marketing Team

spn_exclusive1Promoting your online business during the holiday season is huge. Most businesses make up for lost profits throughout the year during the three-month span of holiday shopping. But the holiday marketing mass is more of a marketing mess if you don’t have a well-implemented plan.

These tips can be applied to just about every business type you could imagine, and they will really put you in front of a large audience.

Create a Holiday-Focused Mobile App

This might sound very expensive, but thanks to the wealth of online freelance job boards, you can get it done rather inexpensively. Your app doesn’t even have to be advanced or complicated to shine.

Consider outsourcing the creation of an app that sends live alerts for coupons and promotions. Sure, you’re going to have to consider promoting other companies through this app for it to really be appealing, but it gives you full control over pushing your own promotions to buyers with an interest in your product.

It isn’t difficult to create an app that simply pushes content from a RSS feed. You can probably get one created for less than $100. Schedule a series of blog articles that are tied to the RSS feed and you can have week’s worth of content loaded up in just an afternoon.

Use Press Releases to Get Featured on Google News

Press release distribution services, such as PRWeb.com, can provide an easy way for you to gain some serious exposure during the holiday season. You have to know the key phrases that people will be using in their searches to take advantage of this service, though.

Think about phrases like “2012 Christmas Coupons” or “Holiday Promos.” Tie these back into your specific offerings and hire a skilled writer to piece together a stunning press release article. If it’s optimized correctly it will be picked up by sites like Yahoo News, The Associated Press, and maybe even the bigger newspapers (like the New York Times and Washington Post).

If you get exposure in any of these sources, you can expect a huge influx of holiday shopping traffic. But the real benefit is that your press releases will show up on the first page of Google in the “news” section. This is a definite shortcut to standing out in the holiday marketing mess.

Use Facebook Ads that Promote Give-aways

This might sound like a bad idea at first, but consider what you’ll get in return for your investment. If you promote specific products through your ads, you will gain access to consumers with a direct interest in what you’re offering.

For instance, giving away a free tablet PC can help you build a list of customers that are interested in having one of these for the holiday season.

Most of the entrants won’t win, because you’re only going to give away one free gift. But, you will know exactly who to send your promotions to after the give-away is over. Make sure that you budget for this correctly, though, or you might find yourself spending a lot more money than you make from the promotion.

What holiday promotion ideas did you use to help you stand out from the marketing mess that hits the Web every season? Share your thoughts in the comments below.


Kevin Gao is the founder and CEO of Comm100 Live Chat, a leading provider of live chat software for business. As a software developer as well as a small business expert, he’s always ambitious to revolutionize the way of online customer service and communication. Connect with Kevin on Goolge+ to find out more about him.

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Kevin Gao

Kevin Gao is the founder and CEO of Comm100, a leading provider of live chat software for business. As a software developer as well as a small business expert, he’s always ambitious to revolutionize the way of online customer service and communication. Find Kevin on Twitter to find out more about him.