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January 14, 2013

Technology News Briefs — Jan. 14, 2013

Tablet Thief Posts Picture on Victim’s Facebook Page

An alleged tablet thief in South Africa may have accidentally uploaded a photo of himself onto the Facebook page of victim Barbara McCall.

James and Barbara McCall, the recent victims of a robbery, had digital cameras, tablets, flat screen televisions, computer screens and hard drives taken from their home.  Police are investigating the incident, according to IOL News.  Now they may have a great clue, courtesy of the alleged robber himself.

James McCall logged on to his computer to change the couple’s passwords and discovered the picture of an unknown man. McCall said it is likely the man had uploaded the picture without realizing it because other photos the family had taken but not put on Facebook had also been posted.

“He probably did not realize he was doing it. Usually you never log off from a tablet, so it could have happened quite quickly,” McCall told IOL News.

The McCalls said they are hopeful the photo will help police catch the perpetrators.

Send a Message to Zuckerberg for $100

Want to send Facebook’s CEO a message? It will cost you.

According to a Mashable report, Facebook users who are not one of Mark Zuckerberg’s 16 million followers may have to shell out $100 to send a message to his inbox.

According to reports, only some users attempting to message Zuckerberg have received the $100 message, not all.

The $100 fee is $99 more than the social network ordinarily charges. Facebook is currently testing a system that allows its members to send messages to other users outside their social circle for a price: $1.

The “small experiment,” which began Dec. 20, will be evaluated to determine its “usefulness” to the social network’s American users.

The test gives a small number of Facebook users the option to pay to have a message routed to the inbox rather than the ‘other’ folder of a recipient they are not connected with.

So why the $100 fee? Is Facebook hoping to pocket some extra bucks? Is Zuckerberg trying to rid himself of spam and unwanted messages? Or could it be a bug in the system?

According to Mashable, Facebook, in a statement, said: “We are testing some extreme price points to see what works to filter spam.”

Mobile Spending Key for Marketers in 2013: Study

With a projected audience of 1.5 billion Smartphone and tablet users by mid-2013, mobile marketing has become more important than ever, a new study has found.

Millward Brown’s 2012 AdReaction report indicates global mobile ad spending will triple to $18.6 billion by 2015, and that will be money well spent based on the report’s findings.

More than half of those polled (55 percent) consider their Smartphones or tablets indispensable and nearly half report interacting with a brand on their mobile device following recommendations from friends or family members.

One-in-four said they would be willing to surrender privacy about their location if it meant receiving pertinent promotions and associated content from marketers.

One-third said they have taken action based on mobile advertising and an equal number said receiving deals or promotions on their Smartphones or tablets improves their opinion of the brand.