January 24, 2013
If you are marketing smart and not hard, you find your customers where all their attention is focused. Nowhere else will you find people more focused than on their mobile devices and, to top that, did you know that it takes an average of three seconds to open your message?
More than two-thirds of the population now has a mobile phone and is active on the Internet. Facebook says more than 500 million of its subscribers use its service on their mobile phones, and these have twice the activity level of those accessing Facebook from a laptop or desktop computer.
It seems that mobile marketing is now a necessity.
Here are 10 ways to nab customers with mobile marketing:
Text messaging: This is the technique that is used most often with mobile marketing. Get your customers to opt-in to your database and confirm they want to hear from you, then send them offers they will find hard to refuse.
Mobile advertising: Place advertisements on mobile content websites like blogs and mobile newspapers.
Mobile e-mail: Most people can receive e-mail on their Smartphones. Ask your subscribers to text you their e-mail addresses and sign up for an e-mail list. You have more options with e-mail than with texting alone, such as graphics. You can give more detail, and you can offer a mobile coupon. Have an opt-in box on your website for this.
Mobile applications: You can create apps and list them in the app stores such as Google Play. Customers can find you through the store and download your app. You can then send offers through this app.
MMS (Multi-media messaging): These are messages that can use pictures, a lot more text, sound and video. It works the same way as text messaging.
Mobile Internet and QR codes: You can use a mobile version of your website and QR codes to send your mobile visitors to your site.
Voice messages: Have an interactive voice response system answer your phone calls and give your phone number to your customers.
Mobile content: You can send customers links to interactive content such as images, videos, slideshows and other downloads which will lead to more traffic and more signups.
External ways: You can advertise through Wi-Fi, mobile newspapers and GPS.
Mobile search: Many people search online from their mobile devices for a product or service that is near them. Make sure they will be able to find you by providing directions and maps from your website.
If you are a savvy marketer, you will make sure you can be found by mobile marketers in all the above ways.
Article by Hannah du Plessis. To learn more about mobile marketing and how it can help you, visit Attraction Marketing today, and sign up for the mobile toolkit.