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March 15, 2013

Samsung Goes Corny to Launch Galaxy S4

Outlandish Presentation Overshadows New Smartphone

Everyone is talking about Samsung’s much-anticipated Galaxy S4 launch at Radio City Music Hall in New York last night (March 14) — but not in a good way.

Bizarre, sexist, tasteless and embarrassing are just a few of the adjectives being bandied about following Samsung’s off-off-Broadway like presentation of a Smartphone the company has described as the ‘next big thing.’

All the hype, however, has left some wondering if the Smartphone maker put more effort into its advertising campaign than it did in producing its new device which seemed to be lost in an event full of corny skits, dancing children and obnoxious, stereotyped actors.

The over-the-top event naturally led to ridicule via Twitter courtesy of those watching the spectacle.

Samsung Galaxy S4

Samsung Galaxy S4

“I am now rolling on the floor in a full-body cringe. Please, turn it off. Please,” tweeted Chris O’Brien, a Los Angeles Times reporter.  “Right now, if you are in Radio City Music Hall, there is no escape. None.”

“It’s like a terrible awards show, clips, cute kids, bad jokes,” tweeted the Guardian’s U.S. business correspondent Dominic Rushe.

“What in the name of jebus are my eyes seeing at this car crash of an event,” tweeted Jules Coleman. “Except this is like rubber necking at a particularly gruesome accident.”

The overly-dramatic event may not have impressed those in attendance but the Galaxy S4 made a good first impression.

The Android-powered device has a five-inch screen, eye-tracking and gesture controls, a 13-megapixel camera with smart scroll and 1080p HD video and expandable memory up to 64GB. The handset will have either a 1.9GHz quad-core processor or a 1.6GHz octa-core processor, depending upon the market.

“Once you spend time with the Galaxy S 4, I’m very confident you’ll find how its innovations make your life simple and fuller,” said Samsung mobile communications president JK Shin.

To see all the specs, click here.

The Galaxy S4, which will come in black or white, will go on sale globally at the end of April. Samsung has yet to announce a price.

It will be available from the following carriers: AT&T, Sprint, T-Mobile, Verizon Wireless, Deutsche Telecom, Orange and Vodafone.