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April 11, 2013

Adam ‘Always On’ Orth Leaves Microsoft After Tweets Take Nasty Turn

Xbox Creative Director Tells Fans Decrying Possiblity of Always On Consoles to ‘Deal With It’

The Xbox creative director who took to Twitter last week with a series of snarky comments no longer works for Microsoft.

Adam Orth vented his frustrations on Twitter after receiving feedback from fans who were upset that the next Xbox would require a 24/7 Internet connection.

“Sorry, I don’t get the drama around having an ‘always on’ console. Every device is now ‘always on.’ That’s the world we live in,” Orth tweeted last Thursday.

He followed his tweet with the following hashtag: #dealwithit.

Orth continued in the same vein in a follow-up tweet.

One person (reportedly a friend of Orth’s) challenged his initial comment: “You’ve lived in LA, SF, Seattle…very connected places. Try living in Janesville, WI or Blacksburg, VA.”

Adam Orth Twitter image

Adam Orth Twitter image

“Why on earth would I live there?” Orth responded.

In another tweet, Orth said “those people should definitely get with the times and get the Internet.”

Even if Orth was joking in his tweets — he later apologized saying he was  simply joking around with his friends — those who hail from rural areas would be unlikely to see the humor in his responses – responses that were, at the time, publicly searchable on the social network.

Orth has since protected his tweets. This means only confirmed followers have access to his tweets and complete profile.

According to Game Informer “sources close to the matter” say Orth resigned due to the fallout of his sarcastic Twitter frenzy last week.

Although Game Informer said it was unable to confirm if the resignation was voluntary or forced, Mashable said Orth departed Microsoft “willingly.”

Microsoft has not confirmed the ‘always on’ rumor, although Orth’s tweets seem to indicate that it will be a feature of future Xboxes.

Microsoft cannot be too happy with Orth for virtually confirming the rumor and antagonizing Xbox users.

The company issued the following apology late last week:

“We apologize for the inappropriate comments made by an employee on Twitter yesterday. This person is not a spokesperson for Microsoft, and his personal views do not reflect the customer centric approach we take to our products or how we would communicate directly with our loyal consumers. We are very sorry if this offended anyone, however we have not made any announcements about our product roadmap, and have no further comment on this matter.”

It is thought Microsoft will hold an event to announce the new Xbox May 21.