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May 16, 2013

Google Adds Three New Features to Google Wallet

Users Can Now E-mail Funds Thanks to Gmail, Google Wallet Partnership

Gmail and Google Wallet are joining forces so users can send payments as a mail attachment, no matter which e-mail service the recipient uses.

The new partnership is just one of three new features Google has added to its virtual wallet service.

The integration of the two services means U.S. users can “quickly and securely” send funds to friends or family via Gmail for free as long as the user’s bank account is linked to Google Wallet or the funds are being sent from an existing Google Wallet balance.

Sending money using a linked credit or debit card carries a flat fee of 2.9 percent per transaction.

There are never any fees for the recipient.

To transfer money via Gmail, hover over the attachment paperclip, click the dollar sign icon, enter the amount and press send.

“While sending money in Gmail is currently only available on desktop, you can send money from Google Wallet at wallet.google.com from your phone or laptop,” said Google Wallet product manager Travis Green. “You will need to have set up Google Wallet to send and receive money, and Google Wallet Purchase Protection covers you 100 percent against eligible unauthorized payments.”

The feature is rolling out in the coming months to U.S. residents 18 or older.

Google Wallet Objects API

Google is also making it easier for consumers to use their loyalty cards with its Google Wallet Objects API.

Google image

Google image

The new tool allows users to add all of their loyalty cards, offers, tickets, and membership cards to Google Wallet for easy access via Smartphone.

“An average household has 18 loyalty cards but use less than half of these cards regularly because of the inconvenience,” said Google Wallet group product manager Pali Bhat, adding the new tool means users no longer having to carry all of the cards with them.

Google Wallet Objects API will also benefit businesses that choose to offer loyalty programs. Bhat said the tool allows businesses to do three things: showcase their products and services, acquire users and keep those users coming back with instant loyalty sign-up, real-time updates and offers.

“With Google’s location services, your users get timely notifications about their saved Wallet objects,” Bhat said. “Additionally, with a simple upgrade path to Google Offers, you can distribute your offers across Google properties — including Adwords, the Google Display Network and Google Maps for Mobile — and benefit from Google’s targeting capabilities.”

Google said the tool will be rolled out as soon as possible.

In the meantime, retailers and developer, can learn more or sign up by clicking on the links.

Google Wallet Instant Buy

Google Wallet Instant Buy is an Android API that makes buying via Android apps “fast and easy.”

“The Instant Buy API is designed for merchants and developers selling physical goods and services, who already have a payment processor and are looking to simplify the checkout experience for their customers,” said Google Wallet senior product manager Prakash Hariramani.

“Developers selling digital goods within their apps will continue to use Google Play In-app Billing, which offers full payment processing capability, including support for carrier billing and gift cards.”

The Instant Buy API provides Android developers with the following benefits:

Google Wallet users buying physical goods can use Android apps to check out in as few as two clicks because they do not have to manually enter their billing or shipping information. Google Wallet then securely sends the data to the developer with the user’s permission.

• “By implementing Google+ Sign-in along with Instant Buy, developers can enable users to sign-in directly with their Google account, instantly creating an app registration,” Hariramani said. “Having more logged in users allows developers to deliver a highly engaging, personalized experience.”

• Transactions are screened for fraud around the clock and are protected by Google Wallet Purchase Protection so merchants can offer a safer shopping experience.

• There are no additional fees or complicated integrations.

 

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