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May 30, 2013

Seven Blogging Mistakes That Can Ruin Your Business Blog

Your business blog is an important component of your company’s content marketing and social media marketing plan. You must not take it casually, but handle it with care and utmost dedication.

The reason why some top fortune 500 companies (you see on TV), don’t have a large database of avid readers is, because of a poor blogging strategy.

In this article, I will share some blogging mistakes that can ruin your business blog (and hints on how to correct them).

I made some of these mistakes when I first started out online and I don’t want you to fall into the same trap I fell in.

Make sure you’re not guilty of making any of the blogging mistakes listed below — if you’re already making any of these mistakes in your business, be sure to make the necessary changes immediately.

1. Avoid intrusive ads

Readers hate distractions; if you have pop-up ads all over the place, you can be sure your readers will leave your blog for your competitor’s.

If they do, don’t complain; make the necessary revisions: avoid interstitial ads and any other ads that interrupt the reader from reading your content.

If you’re an online business owner, please, acknowledge this; it’s mandatory to the growth of your online business.

2. Heck, too much grammar

We all know you graduated from college with a Master’s in English but who cares?

Your readers don’t care about that — they’re interested in your expertise and information.

Avoid big words. Use simple words, words that an uneducated man can easily understand.

3. Don’t stop them with a splash page, it’s annoying!

If you’ve been wondering why visitors don’t linger on your business blog, it may be because of an annoying splash page.

Avoid splash pages. I personally hate them and I wouldn’t advise any business owner to use one on his or her blog.

Don’t make it hard for users to get to your content by stopping them with a splash page; make your blog navigation easy.

4. Scannability Matters

When was the last time visitors left comments on your blog post? Hmm… last week, right?

Try formatting your posts. Your text pages may be too hard to read, so avoid too much text, use images to look professional and scan your content for readability.

5. Long-winded posts

This is where most business owners miss the mark. Don’t publish a 4,000-word article on your blog and expect visitors to read it. Fine, it’s good for SEO but don’t start off with that.

Your blog posts should be easy to read with a word count of 500 to 1,000 words.

6. No contact page
Your business blog should have an identifiable contact page or form. It should be in a an area where visitors can easily see it. This is very important, especially if you’re selling a product or service on your blog.

7. No “about me’’ page.

Your business blog should also have an identifiable ‘about page’ that clearly explain who’s behind the business. This is important especially if you’re looking to build loyal followers via your blog.

If you’re making any of the above mistakes, correct them today. I would love to hear your thoughts and suggestions on this topic in the comments section below,.

This guest post was written by Daniel Adetunji, a blogger at VIP Realty. When he’s not writing, he likes to hang out on Facebook.