June 4, 2013
It can be tough for some types of website owners to think of article topics. What if your business is a website that sells products? What topics should you write about — you can’t write about the product you’re selling on your site, after all.
It gets a bit trickier when you’re dealing with a product-based website but, with a little creativity, you can generate a steady stream of educational articles.
Here are four article-marketing tips just for you:
1. Decide what your general niche is
It’s always tempting to try to write articles about your product, but you need to look at the bigger picture. Your website may be devoted to selling one product, but that product falls under a more general subject matter. For example, let’s say that your product is a special dog collar that helps a dog to walk without pulling the owner. In that case, your general niche would be dog training.
When thinking about what to write about, anything under the broader topic of dog training is fair game. You can write articles such as ‘How To
Teach Your Dog To Walk On A Leash.’ When you look at your general niche rather than your specific product, you have virtually limitless possibilities when it comes to article topics.
2. Be careful not to write on a topic too close to your specific product
Of course, dog training collars falls under the general niche of dog training, and you may be tempted to write on that very specific topic. You may think: “My product is a dog training collar — maybe I can get by with writing my
articles about dog training collars in general.”
You can try, but it’s like walking a tightrope. When you write on a topic so close to your product, it is extremely hard not to write in a sales oriented way. In the back of your mind, you’re always thinking about your own product, and it’s very easy to unintentionally write a piece of content that tries to steer readers to your own product, which would make the article promotional. Even if you do manage to create one article on a topic that is very close to your product and have it come off as unbiased, you would be hard pressed to do so on a regular basis.
That’s why it’s good to make a habit of writing on your more general niche. Don’t forget, you can talk about your specific product in your resource box.
3. Be subtle
When I explain to beginners about why writing articles about their own products or business is not the way to go, sometimes people say: “I am writing an educational, helpful article — I’m educating people about my product and helping them by pointing them in the direction of my product.”
In the article-marketing world, the minute you make the article about your own product, it ceases to be purely educational and becomes promotional. Readers will be looking to your articles to solve problems. You help the reader to solve his problem in a general way in the article, and then in the resource box you can point the reader to your website for a more specific solution to the problem (your product).
4. Article marketing is about building relationships with potential customers, and it takes time for those to develop
Ideally, your articles will result in more visitors to your website and then, at your website, the “relationship” is taken to a more intimate level. Maybe you have a free newsletter the reader can sign up for, where he can receive fresh content on the topic that he’s interested in and you can continue to build the relationship you’ve started. Or maybe you have a blog that the reader will subscribe to, so you can stay in touch with him there.
When article marketing, you’re more like a teacher who people turn to for help than a door-to-door salesman.
It is a more subtle relationship than you might have expected, but the reward is deeper and more meaningful relationships with people who will hopefully one day become your customers.
Steve Shaw has helped thousands of business owners worldwide build traffic, leads and sales to their websites, and he wants to help you do the same. Submit your article to 100 top article directories for just $2 – go now to www.submityourarticle.com.