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June 7, 2013

Android the Choice of the Masses, but Wealthy, Educated Consumers Buy iPhones

Android may be the most popular Smartphone platform in the U.S., but not with well-off, well-educated white folk.

The iPhone is where it is at for well-educated white consumers with a household income of $75,000 or more, according to a new study by the Pew Research Center’s Internet & American Life Project.

“Cellphone owners from a wide range of educational and household income groupings have similar levels of Android adoption, but those from the upper end of the income and education spectrum are much more likely than those with lower income and educational levels to say they own an iPhone,” the study reads.

“Indeed, fully half — 49 percent — of cell owners with a household income of $150,000 or more say their phone is an iPhone. And African-American cell owners are more likely than whites or Latinos to say that their phone is an Android device as opposed to an iPhone.”

The survey also revealed younger adults are far more likely to have a Smartphone than older adults, regardless of income.

Among older adults, however, Smartphone ownership is seen as a luxury rather than a necessity, making ownership of such devices common only among the higher-income brackets.

Since 2011, the number of mobile phone owners who have an iPhone or an Android device has increased dramatically. Android owners currently make up 28 percent of all mobile phone owners — a significant jump from 15 percent in May 2011.

iPhone owners, meanwhile represent 25 percent of the cellphone owning public, leaping from 10 percent two years ago.

The proportion of cellphone owners with Blackberry devices, however, has dipped from 10 percent in May 2011 to only four percent.