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June 12, 2013

Gmail and Google+ Mesh to Offer Better Business-Customer Interaction

Google today announced a handy and free tool that will make it easier for customers to connect with businesses on Google+ via their Gmail accounts.

“Today we’re expanding the +Gmail people widget to include brands and businesses (, making it easier for your customers to connect with you on Google+,” reads a Google+ post. “This way, when people receive emails from your domain, they can follow your Google+ page directly from their inbox.”

Enabling the widget will allow businesses to:

• Grow their Google+ following by urging customers who receive promotional e-mails or newsletters to follow the sender’s Google+ brand page, right from Gmail.

• Drive more views of their Google+ posts because businesses’ Google+ posts can also appear in the widget beside their e-mail message, which, Google says, will aid in consumers finding and interacting with their content.

To access the new Gmail widget, businesses will need a verified Google+ page. To be eligible to use the new widget, businesses must meet the following criteria:

• The sender’s domain for the e-mail must match that of the verified website. “If your website is verified as, the e-mail must be sent from the domain,” Google says. “If you send email from a subdomain of your verified domain (such as, we’ll match it to your page unless there’s a different Google+ page associated with that address.”

• A business’ e-mail must be digitally signed with DKIM or SPF  to verify the e-mails are coming from the business  rather than spammers forging the company’s identity.

• Businesses must send at least 1,000 e-mails a week from the domain.