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June 12, 2013

Vine Surpasses Instagram on Google Play After One Week

Vine is now the No. 1 most downloaded social app and the No. 4 free app on Google Play, knocking longtime favorite Instagram down to the No. 5 spot overall.

The Twitter-owned video-sharing app hit Android devices last week and has quickly usurped its chief competition.

Twitter debuted Vine, a six-second video service that allows users to effortlessly post and share short clips, in January.

Until this month, Vine was available for free only on the iPhone and iPod touch.

Vine, since coming to Android, has also shot past Instagram in total Twitter shares.

Vine debuted on Android June 3 with 1.8 million Twitter posts compared to Instagram’s 2 million mentions on the same day, Topsy’s analytics said.

Just four days later, Vine mentions grew to 2.5 million compared to the photo app’s 2.2 million. Vine peaked June 8, with about 2.8 million mentions, leaving Instagram, in the dust with 2.3 million mentions that day.