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June 14, 2013

Google Remains Popular, Says New Data

google_homeGoogle is on a popularity streak and has remained the search engine of choice for the past year, according to a new study.

ComScore has released its latest Web browser stats, proving that Google has remained steadfast, with more than 13 billion searches performed on the company’s website last month alone.

Since last May, Google has held onto about 66.7 percent of the explicit core search market, wavering by only two-tenths of a percent in April of 2013 when it dropped to 66.5 percent.

Competitor Microsoft has seen a slight increase in traffic over the past year, climbing from 15.4 percent in May 2012 to 17.3 percent in May of this year — an increase of 1.9 percent overall.

Yahoo usage also rose by 1.5 percent since last May to 13.4 percent this year, but not enough to pull ahead of Microsoft.

Finally, Ask and AOL bring up the rear with the lowest usage rates, at three percent and 1.5 percent of Internet users frequenting their search engine sites in May, compared to 2.7 percent and 1.3 percent at the same time last year.

While Google might lead Internet searches, it’s popularity is slowly dwindling on mobile searches, while Yahoo continues to make gains.

According to data compiled by StatCounter, Google captured about 95 percent of searches made on Smartphones, but that number has decreased to 84 percent. Yahoo, however, appears to have doubled in popularity and sat around 10 percent as of last month.

Other search engines, like Bing, remained in the single digits.