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June 18, 2013

The Retirement of SEOmoz and the Beginning of Moz and Moz Analytics

This past week or two has seen quite a bit of news in the SEO world. Penguin aside, a major announcement came from those at the beloved SEO tools and blog site, SEOmoz.

It has officially changed its name to Moz and its website URL to simply Those in charge at the popular SEO website felt it was time to move on to bigger and better things for a number of different reasons. For one thing, too many people who didn’t know what SEO was didn’t know how to pronounce their company name. On a more serious note, Moz felt it had broadened its scope of expertise into a mission directed toward “helping people do better marketing.” This change has sparked a website redesign as well as the release of some refreshed tools like Moz Analytics.

Moz Analytics

Moz Analytics is currently in beta, but it will eventually be replacing the original tool, SEOmoz PRO. What’s the difference? Well, according to, Moz Analytics dramatically upgrades its SEO features that originated in SEOmoz PRO. In addition to this upgrade, it adds four more areas of tracking for inbound marketing channels:

  • Social
  • Content
  • Links
  • Mentions

A quick sneak peak is given on the website which briefly describes the different pages and functions within the analytical tool. Each section below is shown on the website with an interesting sneak preview.


A quick graphic displays your organic search volume on top immediately followed by keyword statistics. This includes specific keyword rankings and how your website is doing for certain keywords currently and how it has performed over time. Keyword opportunities are also explored because you can track other keywords to reach a larger audience. Additional recommendations are included to optimize your on-page content to help different search engines crawl and index your site. Other optimization diagnostics are also displayed on this page as well.


This tab is a conglomerate of different statistics of all your social networking channels. First, your total network size is displayed. This is your total size and weekly growth of your presence among social networks. Under that is a graphic displaying the traffic from your different social channels.  Here, you are able to see which social network send you the most traffic and which sites links to you the most. From there, your separate social channels are broken down into individual statistics corresponding with each one. You can track new followers or likes through Facebook or Twitter as well as see how your followers are interacting with you there. At the bottom of this tab, a section called ‘Most Engaging Posts & Tweets’ displays your most popular content across multiple social channels.


This section primarily deals with your domain authority and how different links are driving the most traffic. It can then compare that to your competitors and their link traffic as well as see where you have been mentioned on a website without a link. With these tools, you can find new influencers to connect with as well as monitor your competition all while keeping track of receiving proper attribution.


This area of Moz Analytics is great for discovering the potential for your website. You can monitor where your brand is being mentioned and who is talking about it across the Internet. These are all potential areas of marketing that you can use to further your brand even more.  This tool also lets you monitor mentions about your industry as well as other competition. In addition to all of this, you have the capability to create your own queries to track and monitor different kinds of mentions on the Web.

Research Tools

Finally, another tab creates a landing pad for additional tools offered by Moz. This is more of just an easy reference area for other tools that for some reason didn’t fit into the entire Moz Analytics tool or are offered elsewhere. Tools like Followerwonk and the SEO toolbar are displayed here.

Every aspect of Moz Analytics helps you do several things. It shows you data visualizations over time, which allows you to track trends and monitor certain elements of specific data. It also gives you the bigger picture when you need to track your momentum or growth. Competitive analysis is also extremely useful when your brand is constantly fighting for its spot on the Internet. Moz Analytics shows you what’s happening as well as what you can do in the future to hopefully gain an edge on your competition. Valuable insights for the future help your brand grow and optimize over time as well to get ahead of others in your industry.

Whoa! It’s obvious that is trying to become your one-stop shop for everything Internet marketing — from the limited screenshot previews of the beta tool, to an extremely simple-to-use interface with colorful yet professional charts that display all kinds of data across the five different inbound marketing tabs. The tool seems easy to learn and operate as well as simple to read and analyze data with.  It’s as if they are trying to put Google out of business.

This amazing online tool is scheduled to be available in the next three months but only as a public beta. For now, it will continue to be in private beta only available to those in line via invite or for those who are already paying for their current tools.

Adrienne Erin is a writer, Internet marketer, and amateur artist who loves keeping up with the latest SEO news. She wrote this post on behalf of Hermance Machine Company, which could provide your company with a new moulder.