Samsung unveiled an impressive line up of nine new products, showcasing the company’s “strength of innovation,” its president said during a media event held overseas today.
Samsung president and head of sales and marketing, DJ Lee, said Samsung’s focus as of late has been to provide customers with a wider variety of products to suit their different lifestyle needs.
Lee briefly showcased the new Galaxy S4 Active and S4 Mini Smartphones, along with the S4 zoom camera, and six new Ativ tablets and home computers, at a media event in London.
Citing the competitive tablet market as motivation to introduce a broader range of tablet options, Lee introduced the Ativ Q and Ativ Tab 3 as “versatile and adaptable” tablets.
The Ativ Q is a “four-in-one” convertible tablet that runs both Android and Windows operating systems on a 13.3-inch, 3,200 by 1,800-pixel resolution display and Intel i5 Haswell processor. Although it’s a tablet, Lee said, it’s portable and mobile and can be used in four different positions — flat tablet, typing, floating or standing — depending on what the user is doing.
Samsung claims the device’s display is optimized for use in bright sunlight conditions and the tablet boasts a 16-megapixel camera, 4GB memory and a 128GB hard drive.
Alternatively, the Ativ Tab 3 is singularly powered by Windows 8 and is the thinnest tablet of its kind. At just 8.2-millimeters thick, the Tab 3 features at 10.1-inch display, 2GB of memory and a 64GB hard drive.
Three new Galaxy S phones — the Active, Mini and Zoom were also on display at the event.
The Active is exactly as it sounds. The Smartphone, available in three bold colors, is dust and water resistant and able to withstand being immersed in a meter of water for 30 minutes without sustaining damage. It features a five-inch display, quad-core processor clocked at 1.9GHz and an eight megapixel camera. Very similar in specs, the Mini is equipped with a 4.3-inch display, and is a fashionable and sleek phone, Samsung said.
Another first by Samsung, the Galaxy NX is the first Android-powered phone that doubles as a camera with interchangeable lenses, Wi-Fi, 3G and 4G connectivity. The camera boasts a 20.3-megapixel sensor and Samsung offers 13 interchangeable lenses for the device.
Samsung also introduced two new notebooks and a desktop computer it’s marketing as family-friendly.
The Ativ Book 9 Plus comes with a 13-inch touch-screen display, up to 8GB of memory and 256GB of storage and is powered by a Haswell processor. Its battery lasts up to 12 hours and boots within six seconds, said Samsung.
The wallet-friendly Ativ Book 9 Lite also has a 13-inch display but touch screen is optional. While it has the same solid-state drive storage capacity as the 9 Plus, it’s maximum memory is 4GB.
Finally, the South Korean company showcased the Ativ One 5 Style, a desktop-style computer with a 21.5-inch touch-screen display with up to one terabyte of hard drive space, 4GB of memory, and a quad-core AMD processor. The computer features four USB ports —- two 2.0 and two 3.0 — a three-in-one card reader and an HDMI port.