July 18, 2013
In a recent Nielsen report on social media, Facebook still tops the list of most-visited social networks with 152.2 million visitors through PCs, 78.4 million visitors through mobile apps, and 74.3 million visitors through mobile Web. The report also points to an increase in time spent on social networks, from the highly popular Twitter to the emerging contenders Pinterest and Google+. It is clear that all signs point to the significance of social media networks as viable sources for marketing, advertising and sales opportunities.
Your business could explore the lucrative opportunities offered by your Facebook, Twitter, or Pinterest account. Here are three essential strategies so your business can go from having 800 fans to 800,000 (or more) on your social networking page.
Give back to your customers
Encourage your existing fans on Facebook, Twitter, or Pinterest to act as your brand ambassadors by giving them more incentives. Trendwatching.com predicts that consumers will demand more “tangible benefits” in exchange for all that time they spend on your social media page and for sharing details about your newest products or service with their friends. You can give discounts or offer preferred pricing for your most valued brand ambassador. You can also consider other rewards that do not necessarily translate to monetary benefits. The point is to nurture those valued relationships with customers that can increase your bottom line.
Post more engaging and interesting content on your social media accounts
Online visitors have a short attention span — even shorter than couch potatoes. Why? There are several elements in any Web page that can distract the attention of your visitors. It’s important to keep your main content updated, interesting and engaging. Apart from keeping your Facebook, Twitter or Pinterest visitors’ attention, the ideal content will usually be passed on to more and more consumers. Whether it’s a helpful feature on make-up tips for the summer (if you were selling cosmetics) or a breathtaking photo of surfers riding the most awesome waves (if you were the owner of a surf resort), every amazing post or photo has the power to multiply your customer base and generate buzz for your company through social media.
Foster the people… or the community
Social networking sites, after all, are all about the community. So nurture your own community. Whether you’re a Fortune 500 corporation or a startup in a little known country, promote healthy conversations on your social media pages. Get your fans or consumers to respond to posts. Encourage more input or feedback by answering questions from consumers. Generate a bigger buzz for a new product or service by building on those “small conversations” and never leave a complaint unanswered.
Social media networks, from Facebook to Twitter, may have started off as mere platforms for people to reach out and communicate. But today, these community-driven sites have become viable sources of marketing, advertising and sales opportunities. Don’t leave them out of your business plan this year.
Henry Conrad is a 29-year-old game developer from Albuquerque, New Mexico. Aside from gaming and being a tech junky, he also dabbles in creative writing, which allows him to create great storylines and backgrounds for his characters. Follow him on ‘Twitter ’and join me in Google+