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July 31, 2013

Facebook to Sell TV-Style Ads for Up to $2.5M

Facebook will soon be selling 15-second TV-style ads for as much as $2.5 million each, according to a report from Bloomberg.

Two sources “familiar with the matter” told Bloomberg the social network expects to start offering the spots to advertisers later this year. The ads, which will appear in users’ news feeds, will cost between $1 million and $2.5 million, depending on how large the audience happens to be.

Initially, the ads will be sold on “a full-day basis and can only be targeted to users based on age and gender,” the sources told the publication.

The report also indicates Facebook members would not see more than three of the video ads in their feed per day.

Facebook, reportedly, is proposing the ad format as a new option to reach targeted segments of its one billion-plus members. The social network is, apparently, prepared to point out to advertisers that people are often on their Smartphones and tablets during the primetime evening TV spots — either using the device while watching TV or using the device in place of a television.