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August 2, 2013

Android Nabs Record Global Smartphone Market Share

Android has nabbed its largest share of the global Smartphone market yet, with 80 percent in the second quarter, according to the latest research from Strategy Analytics.

Of the 229.6 million Smartphones shipped during the second quarter, 182.6 million of the devices were powered by the Android operating system.

“Global Smartphone shipments grew 47 percent annually from 156.5 million units in Q2 2012 to 229.6 million in Q2 2013,” Strategy Analytics senior analyst Scott Bicheno said in a press release.

“Growth was driven by strong demand for Android models across all price-tiers in developed and developing markets, such as the U.S., China and Brazil. Android now accounts for an impressive eight in 10 of all Smartphones shipped on the planet.”

Strategy Analytics executive director Neil Mawston said competitive licensing costs, a variety of hardware partners and a large apps store remain the chief reasons for the success of Android.

Apple took second place with 31.2 million shipments — 13.6 percent of the market — its lowest level since the second quarter of 2010.

Third-place Windows Phone garnered a 3.9 percent share of the market with 8.9 million shipments, its highest level in the global Smartphone market for the past three years.

Strategy Analytics analyst Linda Sui said Microsoft’s growth in the market is largely due to Nokia.

“We believe Microsoft’s WP8 platform still needs to improve in at least two areas before it truly takes off,” she said. “First, the license fee charged to smartphone makers for WP8 must be more competitive to compete with Android in lower price-bands. And second, Microsoft must dramatically accelerate its support for advanced technologies, such as octo-core chipsets, because WP8 continues to lag behind Android in the premium smartphone category.”