August 2, 2013
The acquisition of social web browsing firm Rockmelt is a bid by the search engine firm to bolster its social media and content discovery strategies with new ideas and fresh talent.
“Yahoo and Rockmelt share a common goal: To help people discover the best content from around the Web,” reads a company blog post by co-founders Tim Howes and Eric Vishria.
“In our short four-and-a-half years at Rockmelt, we’ve learned a lot about how you like to browse the Web, discover content, and share the great stuff you’ve found. You’ve been right by our sides as we’ve celebrated successes, endured failures, and invented new ways of doing things. You’ve taught us a ton. And we plan to put everything we’ve learned to work at Yahoo.”
Although the Rockmelt apps and Web product will be shutdown Aug. 31, Yahoo has said it will combine the start-up’s technology into its own products and services.
Mayer in recent months has also acquired Tumblr for $1.1 billion, e-mail management startup Xobni for $70 million and popular news-reading app Summly for nearly $30 million. Since last fall, the 38-year-old former Google executive has snapped up nearly 20 small companies as part of her plan to breathe new life into Yahoo.
Mayer said last year her two main goals were focusing on mobile and offering users a better all-around experience.