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August 14, 2013

Facebook to Target Celebrities With New Tools

Facebook is whipping up some new tools to help celebrities more easily manage their Facebook Pages.

The social network told All Things D it is testing “some mobile features designed to help public figures interact with their fans.”

While Facebook did not offer a lot of detail, it is likely the yet-to-be launched tools will enable celebrities to more easily monitor likes and comments about them.

Facebook first got on the celebrity bandwagon in May with the launch of its verified pages for “high profile” people.

Verified pages feature a small, blue check mark beside the name of the celebrity or other well-known person on timelines and in search results as well as elsewhere on Facebook.

“Verified Pages belong to a small group of prominent public figures (celebrities, journalists, government officials, popular brands and businesses) with large audiences,” Facebook said in a blog post.

“We verify profiles or Pages to help you be sure that they are who they claim to be. Keep in mind that not all authentic profiles and Pages are verified and that you can’t request to have your profile or Page verified.”

While the verified pages was a good first step to attract celebrity use, Facebook has, thus far, been unable to compete with Twitter which offers the ability to reply to a specific fan and track responses.

Facebook image

Facebook image