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August 15, 2013

Amazon Popularity to Continue Upward Swing in Europe: Report

eCommerce giant Amazon is on track to dominate the European shopping market, according to market research firm Mintel.

Mintel told Reuters Amazon is broadening its lead in mainland Europe, with a 0.6 percent market share gain in 2012. Amazon’s share rose to 9.8 percent last year from 9.2 percent in 2011 compared to a 0.6 percent drop during the same period for it chief rival, Germany’s Otto. Otto’s share dipped from 3.9 percent to 3.3 percent.

According to the Reuters report, Mintel is forecasting Amazon could double its market share across the continent in the next three to four years.

Amazon will play a major role in the increase of eCommerce across Europe which, the report indicates, would double by 2018 to $428.51 billion. Germany, Britain and France will remain the biggest online spenders through 2018, Mintel told Reuters, but said spending in the Netherlands, Spain and Poland will grow “at a faster rate” while Norway and Sweden “have the highest online per-capita spend.”

France, Italy, Spain, Greece and Portugal, however, are much slower to embrace online shopping.

Online grocery shopping has yet to catch on with mainland European shoppers — and that is a trend that will not change any time soon, according to the report.

While residents of some countries — such as Britain and France — prefer to order online and pick up the purchased items in-store residents of other countries — like Germany — want the items delivered to their doors.