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August 23, 2013

New Facebook Partnership to Aid Small Businesses With Advertising

Social Network, Shutterstock Deal Gives Access to Millions of Images

Facebook is joining forces with image provider Shutterstock to give small businesses the resources they need to create eye-catching ads.

“High-quality, engaging photos often increase the performance of ads, particularly in News Feed. And now, through our collaboration with Shutterstock, it will be easier for businesses to integrate beautiful photography into their Facebook ads,” Facebook said in a blog post.

Marketers will have soon have access to millions of commercially-licensed images from the Shutterstock library for no additional charge, Facebook said. Shutterstock’s images, which are available for use in all Facebook ad formats, will be fully searchable and accessible from within Facebook’s ad creation tool.

The social network is also planning to launch two other updates — multiple image uploads and a revamp of the Pages Manager App — to aid advertisers with their campaigns.

“Starting today, it’s also getting easier for businesses to create multiple ads simultaneously,” Facebook said.

With the new image uploader, marketers can choose a selection of page photos and images from previous ads and Shutterstock images when creating a group of Facebook ads.

Having the capability to concurrently upload several images means marketers can now produce multiple ads with multiple images at one time  for a single campaign. They can also test images to increase the performance of their campaigns.

The Android and iOS Pages Manager app updates will include “some of our most-requested features,” Facebook said.

Admins will now be able to upload multiple photos for a single post, edit existing page admins and add new admins to pages they manage — all from their Smartphones.

With Android, page admins will be able to tag people in comments and stay current with other relevant pages in page feed. With iOS, admins will be able to produce new pages and events.

The latest Android version can be downloaded from Google Play by clicking here, while the latest iOS version from iTunes can be found here.

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