September 2, 2013
Is search engine optimization on the verge of extinction? This has always been a debatable question — ever since the big daddy of the search engines Google rolled out some significant algorithm changes. Since most current SEO activities carried are more or less dependent on Google, it is important to devise good strategies to survive in today’s cut-throat environment .
It cannot be denied the Web is a crowded place with thousands of websites leaving no stone unturned to get the top position. If you are still using a particular keyword a few times throughout the pages of your website, checking out the page titles and building links by using black hat SEO techniques, then the future of your SEO certainly looks bleak.
The truth is, SEO has evolved significantly in the recent years. Unfortunately, it seems that many SEO companies and people haven’t really adopted the latest trends. There is still an ongoing perception that some methods or strategies, which have worked wonderfully well in the past, will continue to be productive. People having such a mindset do not realize a very important fact that Google is now placing a lot of emphasis on quality. When we talk about quality, then who can forget Google Panda and Penguin that have wrecked havoc on sites stuffed with low-quality content and spammy links. The situation is completely different now, and there is no room for obsolete and outdated SEO techniques.
Future of SEO: Can it be easily predicted?
Despite talk that SEO is dead, nothing could be farther from the truth. Let us not forget an important fact: as long as search engines are around, SEO cannot vanish.
The pace at which the Google is churning out algorithm changes, however, is putting outdated SEO practices on the threshold of extinction. One thing is for sure, search engines will continue to come up with new and better updates and, in such situations, it is imperative you be in the know.
The following ways will help you secure your business’ SEO future:
- Avoid repetitive keywords in your content.
- Create high-quality, unique and engaging content that is devoid of any grammatical mistakes.
- Do away with the practice of creating backlinks from low-quality sites.
- Do not over optimize the website.
- Get links from the top guest posting sites.
- Do not use spammy anchor texts in the website.
- Monitor the performance of your site on a regular basis.
- Make use of popular social media channels such as the Facebook, Twitter and Google+ to share your content and drive relevant traffic to your website.
It is really hard to predict what Google has in store for its next update and, certainly, keeping on top of all the changes is a very time-consuming task. If you find keeping up with Google’s rules to be beyond your abilities, it can be beneficial to employ the services of a professional. An experienced SEO firm will use modern techniques to promote your website that will benefit your business.
Wake Up! Make a Sustainable Approach to SEO
By adopting a sustainable and ethical approach toward SEO, you will enhance your website ranking and bring more traffic to your site. Changes will always come in the field of SEO and the future can only be secured by using the right tactics to market and grow your business.
Deepak Gupta is a successful online blogger who loves to shares his experience about the latest SEO techniques, tips and strategies. He is associated with a reputed search engine marketing consulting firm that helps small and large businesses to reach the top position in Google and other search engines.