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September 3, 2013

Use Facebook like a Pro: Lessons from Top Companies

Social media has become so much a part of our lives. Every photo, experience, thought, idea, or moment presents an opportunity for sharing something that will generate ‘likes’ and elicit comments. Content shared online is immediately consumed by online ‘friends’ — this is easy to achieve, thanks to newsfeeds and e-mail alerts.

Companies in assorted industries got this trend right. In fact, Facebook alone can deliver quick results. Here’s how you can employ the strategies of top companies when it comes to social media, specifically Facebook:

Engage fans with thought-provoking and interesting questions. Don’t make it too deep though, or your fans will find it too difficult to respond. Amazon uses this trick, along with photos that are linked to its website. This technique is really simple. Just ask and you will get answers. There is nothing really special about it, but this is definitely a sure way to kick-start engagement with your fans.

Remember your branding lessons. Successful pages with the most likes usually have a branding agenda. Make sure you have a customized profile image and cover photos. GoDaddy does this, and its branded images are directly connected to its company name. This means that you have to invest in a great design. If budget is what holds you back, consider getting a student to do the job. They have more vision and energy to pursue an “innovative” and bold design, plus they charge less than the pros. Be patient, though, and manage your expectations.

Post informative content. You can do this through interesting articles or how-to videos. Your Facebook fans will definitely come back to your site if you keep them supplied with fresh and relevant content that can help them with their lives. Dropbox takes advantage of this tactic, thus earning a reputation for value because its users can utilize posted content.

Go global like Google. With more than 12 million likes, and growing, Google embodies creativity in the assortment of products and services it presents. Its discussion topics and links draw in a multitude of fans. It also helps that Google uses other languages to post statuses and links. This example proves that language is not a barrier. It is a bridge.

Put your website in the banner. Even non-profits like Cure International got it right when it put its website address in the cover photo. It’s not really in the category of shameless promotion, otherwise 32,000 likes would have been difficult for this dot org. When you put your website upfront, you are telling people exactly what you do and how they can help you. This just proves that straightforward information gets results.

Lastly, laughter never fails. Make use of something funny, much like what McDonalds did with its Facebook page. It took its existing content — funny commercials — and used it as content on its site. While the photo of appetizing offerings from their menu gets a nod, laughter also came in handy as a strategy for this company. With 27 million likes around the world, McDonalds is truly lovin’ it while laughing all the way to the bank.

Put these simple techniques to use and you will definitely see an improvement in your Facebook page. Just be patient and give it some time and your efforts will definitely pay off.


Henry Conrad is a 29-year-old game developer from Albuquerque, New Mexico. Aside from gaming and being a tech junky, he also dabbles in creative writing, which allows him to create great storylines and backgrounds for his characters. Follow him on ‘Twitter ’and on Google+.

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