The main purpose of writing a blog is to ensure it is widely read. If you are monetizing your blog, it is doubly important to ensure it reaches as wide an audience as possible. To achieve just that, many bloggers use well-known social media platforms such as Twitter, Facebook, LinkedIn and Google+ to promote their posts. While these social media sites cater to large demographics, they are too crowded to always be effective and, let’s face it, your blog is just another blog.
Broad Base the Network you Access
If you are writing on a niche topic, it is always a good idea to complement your presence in well-known social media networks with lesser known ones. The advantage is, you are not in too big a crowd and you can stand out. Lesser-known media concentrate on specific niches and demographics that are possibly of interest to you. Small is beautiful in social media — it is easier to connect with readers and get patronized.
Being a Professional Versus an Amateur
How much you are willing to invest in your blogging is matter of who you intend to be: a professional or an amateur. There is a big difference between the two. Here are the differences.
- Amateur bloggers wait for readers. Professionals chase readers.
- Amateurs don’t measure results. Professionals constantly measure.
- Amateurs eventually give up. Professionals are diehard.
- Amateurs don’t market. Professionals concentrate on marketing.
- Amateurs go by traditional methods. Professionals try to innovate.
- Amateurs don’t count expenditures. Professionals make a profit.
If you are an amateur and want to succeed like a professional, you need to promote your blog more actively and in a very innovative way.
Here are some resources that can help you push your blog further:
Your blog content must be exciting and you must be able to show your readers that it indeed is. Dubbler is an app you can use for recording audio messages to give your prospective reader a description of your blog. It is best to use it in addition to text messages and images. You can personalize the sound, and even sound like a cat or a dog. Your audio recording can be up to 60 seconds. Use this time effectively and create the excitement.
Vine lets you make short videos to show your readers what your blog is all about. You can download the app on your phone and create videos that are no longer than six seconds. Within this short period, you should be able to entice readers to your blog. It is really great and, if you are blogging for business, it is a must-have. It is great for tweeting and you can use it on your Twitter account. The app is available on the AppStore and Google Play.
SlideShare is great if you are blogging for business. You can create a slide showing your business activities and connect with more than 51.6 million users who visit SlideShare. What is so interesting is, there are more business visitors in SlideShare than in other social media like Facebook, Twitter or LinkedIn. Create a slide showing all that you have on offer at your blog. You can share it in other social media networks as well.
Pinterest is again another great way to visually promote your blog. Create a virtual pinup board that is relevant to your blog on Pinterest and select interesting images to pin there. You can add hash tags and keywords to your pins and create an interest in your blog. Pinterest is all about collecting images and posting them in the network. The more pins you have the better.
Instagram has a very huge patronage and has 60 million plus users you can communicate with. To use Instagram properly, take a picture or create a short video, add a filter and post it on Facebook, Twitter, Tumblr and other networks. You can add a link back to your blog to get visitors. Keep the videos short though, for good effect. Instagram can be downloaded from the App Store or Google Play.
Keep Innovating and Push Harder
There are many other networks you should try. The more you try the better it will get. Each of the above networks has limitations as well as some great advantages, and you will have to experiment with them. Don’t hesitate to try new ideas — innovating is an important part of staying ahead in the race. More important, you should keep a tab on what others are doing.