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October 8, 2013

Microsoft Testing ‘Bing Offers Card-Linked’ to Streamline Deal Redemption

Microsoft is banding together with several partners to give Bing Offers — a service that helps users find great local deals — more relevance for its users.

As part of The CardLinx Association, Bing has debuted Bing Offers Card-Linked to Seattle-area bargain hunters.

The test-run, which is expected to soon launch in other U.S. cities, allows Bing Offers users to link their credit cards to their Microsoft accounts.

Since launching Bing Offers in April, Microsoft has received a lot of feedback on ways to improve the service. Its partnership with CardLink is a bid to do just that.

“Since we launched the program we have been committed to exploring ways to make as easy as possible for you to find and redeem great offer,” reads a post on the Bing Search blog. “You told us to that one thing you didn’t like having to pre-purchase deals that they might forget or not use due to inflexible redemption options. Also people didn’t like the added hassle of having to print up coupons or display QR codes to redeem savings.”

Now users in Seattle can simply swipe their credit cards to redeem an offer rather than having to print out coupons or show QR codes on their Smartphones.

To take advantage of Bing Offers Card-Linked, users must follow three simple steps.

• Sign Up — Users need only input a Microsoft username and password and either a credit or debit card to get signed up. All available deals are then linked to users’ cards and are ready to use right away.

• Discover — Once signed up, users will be reminded about local deals on the Bing Offers website, through e-mail subscriptions or via Microsoft devices and services, such as Skype and Bing Apps.

• Shop and Save — After using a linked card to make a qualified purchase at participating local business, the user will be immediately notified about their savings. All discounts will show up on the users’ card statements.

The CardLinx Association was unveiled Monday at the Money 2020 event in Las Vegas by its founding members: Microsoft, Bank of America, Discover, Deem, Facebook, First Data Corp., Linkable Networks Inc., LivingSocial, MasterCard, Affinity Solutions Inc., CardSpring Inc. and Cardlytics.

The CardLinx Association membership is open to financial institutions, publishers, advertisers and merchants, merchant acquirers, payment networks and offer technology companies. Merchants such as Pizza Hut, Mooyah Burgers and Buca Di Beppo take part to get their offers in front of consumers.

“We’re focused on connecting digital advertising to the physical world in a way that minimizes friction for merchants and consumers so they can engage with each other in valuable ways,” Microsoft local advertising general manager Erik Jorgensen said in a press release. “We believe that card linked offers will play a key role in delivering on this promise, which is why we’re eager and committed to be one of the founding members of The CardLinx Association. We’re excited to partner with other industry leaders to bring this to life via The CardLinx Association.”


Jennifer Cowan is the Managing Editor for SiteProNews.