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October 24, 2013

Your Business Can’t Forget About Mobile

Image courtesy of (adamr)/

Are you currently running your own business or attempting to start some sort of company? If so, do you know how important it is to make sure your business or company is mobile-friendly?  Today, almost everyone has a cellphone, specifically, an Android, iPhone, or other Smartphone with the latest technology. More and more people are using their cellphones on a daily basis (some even rely on their phones instead of a computer), so it’s easy to understand how mobile phones can play a large part in the entrepreneurial world.

Take Advantage of Mobile Apps

Sure, you may be doubling your customer or client base when you add mobile features to your business plan, but have you ever thought about how cellphones could specifically assist you with your current or future needs? Today, there is practically an app for everything (directions, shopping, restaurants, etc.) to help your business grow. Now, there are even apps to assist you in your business life. Take a look at the following examples:

  • Finance and Invoicing
  • Documents and Spreadsheets
  • Customer Data
  • Printing
  • Presentations
  • Team Collaborations

Some of the top apps for business are Evernote, Dropbox and Cardmunch.

It’s All About Marketing

To have a successful business, you need to be able to market your company  effectively. After all, if people don’t know about your company, then how do you plan to reach out to customers or other businesses to make money? Mobile marketing is key to a successful marketing campaign. Here are few facts that can be incentives to make sure your business is mobile-friendly:

  • Mobile Web browsing will soon surpass the use of desktops;
  • Internet users prefer mobile optimized websites;
  • Mobile users are more likely to make a purchase than desktop users.

You Can Reach More Customers, Including Those On-The-Go

It’s interesting to see that mobile Web browsing will soon surpass desktop browsing, but it’s not surprising. As stated above, many use a Smartphone in place of a computer. Therefore, if your business can’t be accessed via mobile, you are losing customers. Remember, if your business isn’t available via mobile, potential customers will just search for a different business — one that is accessible from a phone.

Being able to reach customers on-the-go will strengthen your chances of not only constantly finding new customers, but getting said customers to make a purchase or keep tabs on your specific business. You’ve got nothing to lose!

If you’re hoping to achieve success with your own business many different factors will come into play: you will need to be able to master a range of qualities. However, being mobile-friendly really needs to be one of the top items on your list. Marketing goes hand-in-hand with success. To excel at it, you’ve got to understand the current market—and that revolves around cellphones.

If you want to be the best, then you’ve got to give your customers everything they want and need. By including use of mobile phones, whether you create an app or make your website more user-friendly, you will be able to meet your customers’ current and potential future demands on your business.


This is a guest post by Lindsey Mcmahon. She enjoys traveling and reading in her free time. Her interests are entertainment, business, tech and health but she is constantly extending her expertise to incorporate interesting news suggested to her by her readers. If you like her writing, make sure to follow her on Twitter.